* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download View PDF - Orange County Copywriters
Internal communications wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Social commerce wikipedia , lookup
Product planning wikipedia , lookup
Social media and television wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Social media marketing wikipedia , lookup
Personal branding wikipedia , lookup
Multi-level marketing wikipedia , lookup
Target market wikipedia , lookup
Sports marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Multicultural marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Sensory branding wikipedia , lookup
Viral marketing wikipedia , lookup
Global marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Tweet to Eat: Twitter-Activated Vending Machines Are Here - MarketingTango 11/6/2014 HOME STRATEGY DIRECT WEBSITES SEARCH SOCIAL MOBILE MARKETING STRATEGY, SOCIAL MEDIA SEARCH ABOUT SIGNAGE MORE NEED HELP W ITH YOUR MARKETING? FIND A LOCATION NEAR YOU. Let us help you achieve your business objectives search our family of brands Share 10 Like 7 NOVEMBER 4, 2014 Tweet to Eat: TwitterActivated Vending Machines Are Here English snack-food Giant, Walkers, and its agencies Talon and Clear Channel, have delivered a lip-smackingly delicious integrated campaign, which they’ve brilliantly dubbed ‘Tweet to Eat.’ 0 ADD SOME RHYTHM TO YOUR MARKETING Subscribe now to have the latest posts, news and advice delivered right to your inbox. email address submit FOLLOW US Common Challenge, Groundbreaking Solution At its core, Tweet to Eat is a product awareness and sampling campaign. The twist is that it’s built around the first-ever Twitter activated vending machines, installed at some of London’s busiest public transit stops. For engagement, a virtual likeness of product ambassador, English soccer legend Gary Lineker, playfully interacts with passersby, encouraging them (via hand signals and small signs) to request a free bag of crisps (potato chips, to us Yanks) using the Twitter handle @Walkers_busstop. The virtual Gary then dispenses a free bag, which Tweeters gleefully gobble up. Tweet 13 CATEGORIES Content Marketing Creative Services Data Management Direct Marketing Email Marketing Event Marketing Marketing Strategy Gary’s interactive shtick changes periodically, prompting people to try as many of the six available “test” flavors as possible. They are then asked to go online and vote for their favorite. Walkers has pledged to put the public’s choice into mass production soon after the promotion ends. Will it be Ranch Raccoon, Cheesy Beans on Toast or one of the others? Only time will tell. http://www.marketingtango.com/tweet-eat-twitter-activated-vending-machines/ Mobile Promotional Products Search Marketing 1/3 Tweet to Eat: Twitter-Activated Vending Machines Are Here - MarketingTango 11/6/2014 Signage Meanwhile, there are several tasty takeaways for resourceful small business marketers. Social Media Campaign Elements Video Walker and its agencies developed an arguably predictable but creatively executed blend of new and traditional media to engage its audience, relying heavily on social and word of mouth marketing. Key campaign elements include: Twitter – including highly produced, animated Vine videos and Vine video Websites POPULAR POSTS testimonials Six Hot Website Design Trends for 2014 Radio – which helped promote the campaign and keep it top of mind How Nivea Used Marketing Planning to Relaunch a Brand A YouTube channel – which is currently nearing one million hits Product-driven campaign site – where here here consumers vote for their favorite flavors (in exchange for email and Facebook info) Coke Wants to Put Your Name on the Bottle Responsive Web Design: Any Device, One Seamless User Experience Because of its historic use of Twitter powered vending machines, the campaign also garnered untold millions worth of free publicity and media coverage. New Virgin America Campaign Takes Integrated Marketing to New Heights Insights You Can Apply Strive to be truly creative. Ad-weary consumers accept that they will be marketed to. But they are almost always game for marketing that’s original, fresh and fun. A virtual celebrity dispensing goodies on-demand? Not something you see every day. Try to be first at something. You don’t have to have a huge budget or legendary spokesperson to beat competitors to the punch. Challenge your team to identify some possible ‘firsts’ for your company. Ideas could be related to products or services or a first-time foray into charitable marketing or events. See our Lipton Tea post for another marketing ‘first’ built around floating vending machines. Invite customer input. Want to know what consumers want? Just ask. Through Twitter, online voting and other channels, Walkers was able to hedge its bet by learning which products would likely sell and which wouldn’t. Brand bonus: imagine how people might feel about personally influencing the creation of a new product–or better yet, about the company that actually listened to them. NEED HELP WITH YOUR MARKETING? FIND A LOCATION NEAR YOU. Let us help you achieve your business objectives search our family of brands your name your email your comment submit comment previous http://www.marketingtango.com/tweet-eat-twitter-activated-vending-machines/ next 2/3 Tweet to Eat: Twitter-Activated Vending Machines Are Here - MarketingTango 11/6/2014 back to top ABOUT TRENDING ARTICLES MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives. © 2013 MarketingTango. All Rights Reserved. About FOLLOW US ON TWITTER How Nivea Used Marketing Planning to Relaunch a... 1 Social Psychology for Marketers: 8 Lessons in Buyer Behavior http://t.co/kZ5BYyajDn #Business via @HubSpot ReplyRetweetFavorite Coke Wants to Put Your Name on the Bottle 4 Failure Is the Seed of Growth and Success http://t.co/PeRm75dl7n #Failure via @EntMagazine ReplyRetweetFavorite Six Hot Website Design Trends for 2014 9 Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds http://t.co/daOQN702ET #PersonalImprovement via @EntMagazine ReplyRetweetFavorite Privacy Policy http://www.marketingtango.com/tweet-eat-twitter-activated-vending-machines/ CATEGORIES SOCIAL MEDIA PROMOTIONAL PRODUCTS CONTENT MARKETING MARKETING STRATEGY WEBSITES MOBILE DIRECT MARKETING SEARCH MARKETING Terms & Conditions 3/3