Download Inbound Marketing Case Study 2

Inbound Marketing
Case Study 2
Strawman Creative
About Unger & Kowitt, Traffic Law – Case Study
• 200% increase in leads
• 350% increase in web traffic
• 100% increase in social media visits
Unger & Kowitt is a law firm in South Florida that helps people fight their traffic tickets. Since
their founding in 1995, they have helped hundreds of thousands of people with over one
million tickets. Their goal is to get every ticket dismissed.
Challenges:
As a small business without a marketing team, Unger & Kowitt struggled with a lack of a
cohesive marketing strategy. “We didn’t really have a main tactic. We were basically a
rudderless ship. We hired a web guy, an SEO guy, and many other people who claimed to have
our best interest in mind, but really didn’t.” There was so much to learn about marketing but it
was difficult for them to know who to trust, especially when the people involved with Unger &
Kowitt’s marketing were not working together.
Business had been slowing down and Unger & Kowitt blamed the economy. It was 2011 and
they weren’t getting found online. Their disjointed marketing just wasn’t working.
How could an all-in-one inbound marketing program make marketing both easier and more
effective?
Kowitt came across an article about HubSpot and went on the HubSpot website. After reading
a success story of a firm in a similar line of work and reaching out to them, Kowitt was
convinced by the testimonial. He decided to use HubSpot’s software and adopt an inbound
marketing plan. “It was overwhelming in the beginning. Having the consultant there was
helpful. It’s a marathon, not a sprint.”
Driving Traffic to Their Website and Generating Leads
In the past year, Unger & Kowitt’s website traffic has increased by 350%.
Strawman Creative
The Warden’s House
4 Broad Street
Stamford
Lincs
PE9 1PB
[email protected]
+44 (0) 1780 757588
+44 (0) 7947 359112
www.strawmancreative.com
New Business
David Acton
+44 (0) 7947 359 112
[email protected]
They now understand the value of blogging and attracting leads to their website with valuable
content. The HubSpot software’s Blogging Tool made it easy for them create posts with the
simple editing interface and and get SEO tips and best practice pointers along the way. Using
the Social Media Tool, they are able to drive visits to their website through social media
channels. Visits to their website due to social media have increased by 100% in the past year.
Strawman Creative
Through optimizing their website using SEO Tools to get found and then using blogging and
social media to build an audience, Unger & Kowitt has successfully transformed their online
presence. They can then use that online presence to keep their sales funnel full. Lead
Generation Tools make the process easy. “I am definitely on the right track. Seeing the leads
count that just continues to go up amazes me.”
Their leads have increased by 200% in the past year.
Using Lead Nurturing to Move Leads Through the Funnel
“Our funnel is very short because our sales cycle is so short. So for us, being able to grab
people and quickly move them down our funnel is critically important. The lead nurturing tools
handle this for us and it’s so easy to make changes on the fly if necessary. It’s great.”
Using the Lead Nurturing Tool, Unger & Kowitt can warm up leads with a series of customized
emails. The visits to their website due to email have increased by 614% in the past year.
Strawman Creative
The Warden’s House
4 Broad Street
Stamford
Lincs
PE9 1PB
[email protected]
+44 (0) 1780 757588
+44 (0) 7947 359112
www.strawmancreative.com
New Business
David Acton
+44 (0) 7947 359 112
[email protected]
“HubSpot is certainly in touch with all things that are positive in the world of internet
marketing. I am in touch with a company who is on their game.”
“No one is going to take as much interest in my business as I am. It’s great that I can control
my marketing with HubSpot. I really feel that it’s been an incredible journey and I’m so excited
to see where it’s going.”