Download Social Media Marketing Specialist

Universal Lending Corporation
Job Description
Job Title:
Incumbent:
Department:
Reports To:
FLSA Status:
Prepared Date:
Work Location:
Social Media Marketing Specialist
Marketing
Marketing Director
Non-Exempt (Base + Commission)
7/22/2015
Corporate Office
OVERVIEW
The Social Media Marketing Specialist (SMMS) will help to maximize the usage of social
media by ULC and its sales staff. The SMMS will work with the Marketing Director to
develop and execute social media marketing strategies to increase ULC brand awareness
through constant research, networking and staying abreast of market trends. The SMMS
helps develop engaging and exciting content that will help drive market growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:












Perform regular postings on ULC sites and assist Sales, as needed.
Contribute 1-2 posts daily to corporate blog.
Train business units on social media and its capabilities.
Maintain Hubspot – inbound marketing and registration pages.
Work with Marketing Director to create new advertising campaigns on social
media/online to generate sales.
Track Customers through Pipeline- ensure they transfer from Hubspot to LO CRM
Liaison with Compliance regarding social media
Increase overall exposure of the company though search engine optimization (SEO)
and by finding ways to use these keywords in marketing strategies
Monitor emerging social media tools to see how they can be incorporated into a
company's business, marketing and public relation strategies
Develop key performance indicators (KPIs), success metrics and reporting for all
social media platforms used, in addition to Hubspot. Responsible for quarterly
reporting, auditing and escalation to management when required, and updating
management on a regular basis.
Help facilitate external and internal examinations and their resolution, as needed.
Escalate any observed online complaints per the ULC Consumer Complaint
Management policy and procedure.
OTHER DUTIES AND RESPONSIBILITIES









Be part of the team that supports roll out of Vantage VIP
Participate in Marketing Team collaboration, as needed
Attend events in order to post about them on Social Media
Assist with recruiting using Social Media
Listen on Social Media to gain insight for improving ULC marketing and creating
opportunities based on need
Manage Leadership social media
Back up to CRM, Marketing, Sales Presentation, and Website Portals
Other duties/responsibilities, as assigned
SUPERVISORY RESPONSIBILITIES
None.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty
listed above satisfactorily and possess the education and experience described below. The
requirements listed below are representative of the knowledge and skill levels required.
Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.
EDUCATION
Bachelor’s Degree in Business Communications or Marketing preferred or commensurate
work experience.
Computer skills and knowledge of hardware and software required.
Highly proficient in Microsoft Office (Excel, Access, Word) applications
SKILLS AND EXPERIENCE
To perform this job effectively, the incumbent must possess the following competencies:















History of self-direction, motivation and innovation
Creative with a unique ability to work independently, as well as, collaboratively
Ability to thrive in a fast-paced online environment
Advanced knowledge of social media platforms and web-based applications
Strong analytical skills with the ability to interpret social media and other online data
Strong sales skills
Ability to train and present in front of large and small groups
Experience with social media platforms, including but not limited to, Facebook,
LinkedIn, Google+, Twitter, Instagram, Flickr, Digg, YouTube, Pinterest, and more
Knowledge of social media best practices
Experience with mortgage marketing and advertising preferred
Ability to organize and manage large amounts of information and documentation
Ability to focus on attention to detail and key in on discrepancies
Ability to handle large workloads while meeting established deadlines
Excellent verbal and written communication skills with ability to convey information
in a clear, focused and concise manner.
Familiarity with mortgage related laws is a plus - SAFE ACT, UDAAP, TILA,
RESPA, FTC, GLB, FFIEC, ECOA and CFPB rules and regulations.