Download CLEARSKY AND ADMARVEL COLLABORATE TO OFFER MOBILE

CLEARSKY AND ADMARVEL COLLABORATE TO OFFER MOBILE
ADVERTISING TO REGIONAL WIRELESS CARRIERS
Millions of Additional Subscribers Gain Access to AdMarvel's Leading
Advertising Suite of Services
ORLANDO, Fla., April 21, 2009 - ClearSky Mobile Media, Inc., a provider of
managed services and content to wireless carriers, and AdMarvel, a mobile
advertising mediation hub, announced today a partnership to deliver high
performance ad management solutions to millions of mobile consumers serviced
by ClearSky through its large portfolio of regional carriers.
Mobile advertising reached more than 4 billion consumers in 2008, and is
referred to by mobile and media experts around the globe as "the seventh mass
media channel." "As advertisers and the media scramble to take advantage of
this rapidly-growing mobile market, ClearSky has aligned with AdMarvel to
optimize advertising opportunities and provide yet another revenue engine to
drive carrier clients' data ARPU ever higher," said Tony Tagliareni, ClearSky's
EVP of Sales & Marketing.
AdMarvel's extensive suite of products is hosted to ensure a fast, reliable
implementation, and allow ClearSky carriers to:
 Achive higher CPMs through intelligent consumer targeting
 Provision on-deck and off-deck advertising
 Generate consolidated performance metrics and analytics
 Track ARPU at the customer, device and marketing program level
"As we strive to deliver unmatched analytics and ad revenue results to a wide
range of players in the ad ecosystem, our partnership with ClearSky allows us to
extend our services to millions of additional consumers," said Mark Fruehan,
AdMarvel's EVP of Sales & Business Development. "Our full suite of services,
designed to put ad traffic owners in control of their performance, is a perfect
match for ClearSky's proven track record, large market share and industryleading portfolio."
About ClearSky Mobile Media: With its innovative, high-quality portfolio of
mobile data and entertainment solutions for carriers and MVNOs, ClearSky
Mobile Media provides compelling, market-specific content solutions that drive
the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media
has pioneered mobile data offerings with its carrier-grade, private-branded portal
that includes downloadable content, mobile web browsing, MMS, and managed
data services across all wireless technologies. Today, ClearSky Mobile Media
provides its unique mix of mobile data services and mobile content to a
combined subscriber base across more than three dozen carriers. For more
information, visit www.csky.com.
About AdMarvel:
AdMarvel makes mobile advertising work by enabling mobile publishers and
operators to easily source, provision, manage and track advertising from virtually
any ad network or direct sourced advertising inventory. As the leading trusted
third party in mobile advertising, AdMarvel works with mobile publishers,
carriers, ad networks and advertisers to optimize advertising inventory and
deliver higher revenue. AdMarvel services work across mobile web, WAP, SMS
and in-application modalities. For more information, visit www.admarvel.com.
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Media Contact:
Nichole White
ClearSky Mobile Media, Inc.
Marketing Assistant
(407) 749-8886
[email protected]