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CLEARSKY AND ADMARVEL COLLABORATE TO OFFER MOBILE ADVERTISING TO REGIONAL WIRELESS CARRIERS Millions of Additional Subscribers Gain Access to AdMarvel's Leading Advertising Suite of Services ORLANDO, Fla., April 21, 2009 - ClearSky Mobile Media, Inc., a provider of managed services and content to wireless carriers, and AdMarvel, a mobile advertising mediation hub, announced today a partnership to deliver high performance ad management solutions to millions of mobile consumers serviced by ClearSky through its large portfolio of regional carriers. Mobile advertising reached more than 4 billion consumers in 2008, and is referred to by mobile and media experts around the globe as "the seventh mass media channel." "As advertisers and the media scramble to take advantage of this rapidly-growing mobile market, ClearSky has aligned with AdMarvel to optimize advertising opportunities and provide yet another revenue engine to drive carrier clients' data ARPU ever higher," said Tony Tagliareni, ClearSky's EVP of Sales & Marketing. AdMarvel's extensive suite of products is hosted to ensure a fast, reliable implementation, and allow ClearSky carriers to: Achive higher CPMs through intelligent consumer targeting Provision on-deck and off-deck advertising Generate consolidated performance metrics and analytics Track ARPU at the customer, device and marketing program level "As we strive to deliver unmatched analytics and ad revenue results to a wide range of players in the ad ecosystem, our partnership with ClearSky allows us to extend our services to millions of additional consumers," said Mark Fruehan, AdMarvel's EVP of Sales & Business Development. "Our full suite of services, designed to put ad traffic owners in control of their performance, is a perfect match for ClearSky's proven track record, large market share and industryleading portfolio." About ClearSky Mobile Media: With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides compelling, market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky Mobile Media provides its unique mix of mobile data services and mobile content to a combined subscriber base across more than three dozen carriers. For more information, visit www.csky.com. About AdMarvel: AdMarvel makes mobile advertising work by enabling mobile publishers and operators to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, carriers, ad networks and advertisers to optimize advertising inventory and deliver higher revenue. AdMarvel services work across mobile web, WAP, SMS and in-application modalities. For more information, visit www.admarvel.com. # # # Media Contact: Nichole White ClearSky Mobile Media, Inc. Marketing Assistant (407) 749-8886 [email protected]