Download sharing the love online

SHARING THE LOVE ONLINE
THE SOCIAL MARKETER’S GUIDE TO BEST PRACTICE ON ADVERTISING MODERE
WE ALL SHARE A GREAT ENTHUSIASM FOR MODERE PRODUCTS AND THE BUSINESS
OPPORTUNITY BEING A MODERE SOCIAL MARKETER OFFERS. HOWEVER FOR YOUR
PROTECTION AND THE PROTECTION OF THE MODERE BRAND, WE HAVE CERTAIN GUIDELINES
WE NEED TO ADHERE TO WITH REGARD TO ADVERTISING AND MARKETING. FOR PRACTICAL
PURPOSES, ADVERTISING AND MARKETING REFERS TO ANY COMMUNICATIONS THAT
REFERENCE MODERE PRODUCTS AND/OR THE MODERE OPPORTUNITY.
BEST TO AVOID
BEST PRACTICE
As a Modere Social Marketer, you are legally
responsible for any advertising statement you make.
Current legislation determines what we can say, show or
claim about our products and the business.
Face to face
One of the most important pieces of legislation is the
Therapeutic Goods Act (TGA). Any advertisement that
contains a product covered by the TGA must be legally
compliant before appearing in any medium.
A wrong step and you, as well as us, could be facing
serious penalties.
Add in the fact that there are tens of thousands of Social
Marketers to look after and it’s pretty easy to see why
we have a simple, blanket ‘no advertising policy’ when it
comes to:
The original and best form of advertising is still word
of mouth. It is the ideal way to spread the message
about Modere products and the business opportunity.
Social media
Sites like Facebook, Twitter, Instagram etc have
changed the way we communicate. Modere even has
its own social media feeds! We know Social Marketers
love to share their passion for Modere via social media,
and as long as you adhere to the guidelines in the
Digital Marketing Guidelines document, that’s fine.
• Radio and television
As your personal information feeds, you are ultimately
responsible for their content. Please remember to
not make therapeutic claims which have not been
approved for our products, diagnose conditions or
make disparaging remarks about other companies or
their products.
• Any unapproved internet site irrespective of
the host country
Modere PWP
• Newspaper or magazine ads and articles, flyers and
letterbox drops
• Telephone directories including White and
Yellow Pages
• Social media
• eBay or similar e-commerce tools
• YouTube (Company approved only)
• Online advertising platforms or services
(e.g. Google AdWords)
Your own personalised Modere site! PWP offers you an
inviting web presence and the chance to professionally
represent your business, the products and the
opportunity 24/7 to the world!
Use company literature
It’s easily available, it gets the facts right,
it’s approved, looks great and works!
Need to know more?
You’ll find the information you’ll need in the Digital Marketing Guidelines. The most up to date information is always
available online at the Shifting Retail website or of course feel free to consult your support team or Elite leader.
Thank you for your cooperation.
09/15