Download Marketing Manager-Foodservice

MARKETING MANAGER INGREDIENTS
Foodservice National Accounts
Our client is a global leader in the manufacturing of value added
beverage ingredients, beverage flavors and new beverage concepts. Due
to recent expansion, they are currently seeking an experienced
Marketing Manager to provide strategic support to the company’s
Foodservice National Accounts in the US. The Marketing Manager will
be responsible for executing sales and marketing support plans and
developing total vertical solutions from concept to commercialization for
the beverage division. The Marketing Manager will proactively develop
marketing tools and collateral to support all levels of communication to
Chain Foodservice customers, partners and industry channels.
The Manager of Marketing is responsible for the creation, innovation and
implementation of the marketing strategy for National Foodservice
Accounts, managing tactical plans that showcase the Company’s unique
value proposition specific to the concerns of those accounts.
RESPONSIBILITIES
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Responsible for developing a total vertical solution from concept to
commercializing products for each customer.
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Create the marketing plans through analysis of market: trends,
segments, channels, competitor products go-to-market plans; in
partnership with the customer develops an in-depth understanding
and knowledge of the customer’s growth strategy, brands,
products, markets and supply chain challenges.
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Integrate the company’s solutions with the external insights to
create customer-specific product concepts designed to drive new
growth opportunities for each customer.
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Create persuasive, compelling messages which are delivered
through internal presentations to the company’s executive and
senior teams and externally through customer-specific
presentations to the customers’ executive/senior leaders.
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Track and understand the industry market, and assist in the
formulation and presentation of a current situation analysis (key
market segments, the company’s position, competitive
assessments); key issues impacting segment (consumer/market
dynamics, internal/external issues/threats), trend assessment, key
customer targets and a tactical plan for achieving growth targets.
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Collaborate with sales, develop and deliver customer-specific
presentations; highlighting the company’s strengths, resources,
technologies, category, segment, brand knowledge; and tailoring
innovative new solutions to assist the customer in growing their
business.
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Develop marketing tools and collateral to support all levels of
communication to the Chain foodservice customer base, allied
partners, and industry channels
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Identify consumer and product trends, inform new product
innovation, and provide customers with relevant, proactive
business-building ideas; assist in identifying new product trends,
technologies and opportunities that will assure the company’s
continued market leadership and competitiveness with
competitors.
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Develop and maintain competitive profiles including strengths,
weaknesses, strategies, technical capabilities, product portfolios
and marketing initiatives. Monitor their activities to identify changes
in strategies and develop strategies for our company to take
advantage of perceived weaknesses to enhance its market
position.
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Align the company and customer goals and strategy to develop
synergistic consumer programs that maximize volume. Establish
consistent customer coverage that develops a customer centric
business relationship resulting in mutually beneficial activity and
growth.
REQUIREMENTS
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MUST have a BS degree in Business, Marketing or related field;
company prefers advanced degree MSIR, MBA.
MUST have 5+ years experience working for an Ingredient or
Flavor
manufacturer.
MUST have 8+ years of progressive FOODSERVICE marketing
and business development experience.
The ideal applicant will have some experienced working with
BEVERAGES, Beverage Ingredients or Beverage Flavors within
the Foodservice segment.
MUST have the skills and capabilities to be a project leader with
the flexibility to manage multiple projects and substantial
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reengineering of change initiatives simultaneously.
MUST be able to work in a fast-paced, high energy, ever-changing
environment with a growth acquisition focused business.
MUST have the ability to influence and persuade others.
MUST have the ability to work through and with diverse
personalities while being tactful and professional.
MUST be available to travel frequently/as needed
MUST have excellent communication skills, written and verbal.
MUST have Strong PC skills