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Download Position: Marketing Specialist, WinShape Retreat Scope of Position
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Position: Marketing Specialist, WinShape Retreat Scope of Position: The Marketing Specialist serves as the coordinator of promotional activities, collateral and all brand and marketing efforts for WinShape Retreat and WinShape Marriage Reports to: Senior Director, Operations Roles and Responsibilities: Supports WinShape Retreat Marketing by: o Supports WinShape Sales Team in providing conference and trade show recommendations and marketing support o Creates and distributes promotional materials, including but not limited to, radio, print and web ads and email campaigns o Presents, manages and implements annual brand/marketing strategy o Cultivates business and vendor relationships by ensuring timely response to emails and phone calls o Manage approval of all branded items o Manage brand voice and ensure consistent brand messaging in all print and verbal communication channels, including but not limited to, website, press releases and public relations o Provide support to the WinShape Foundation Sales Team in reaching annual goals o Develops and implements marketing initiatives along with monitoring all marketing activity o Manages contact database through customer relations management system o Manages internet marketing campaign and results, including but not limited to paid search, social media and earned media o Participates in weekly sales meetings o Manages the internal communication to WinShape Retreat staff above and beyond the work of the WinShape Foundation Marketing Team o Coordinates marketing efforts with the WinShape Foundation Marketing Team o Performs additional duties and tasks as assigned by Senior Director of Operations and/or the Brand and Marketing Manager, WinShape Foundation Supports WinShape Marriage Marketing by: o Creates, distributes and maintains promotional and programming materials, including but not limited to, marriage content booklets, print, survey and email campaigns o Manage brand voice and ensure consistent brand messaging in all print and verbal communication o Maintain WinShape Marriage website and content management o Cultivates business and vendor relationships by ensuring timely response to emails and phone calls o Responsible for promoting and filling Signature Series Marriage events o Develops and implements marketing initiatives along with monitoring all marketing activity o Coordinates with WinShape Marriage Manager of Programming on special projects or initiatives Requirements: Bachelor’s degree 3-5 years’ experience in marketing, public relations and/or advertising Organizational skills with strong attention to detail and the ability to prioritize work effectively in an environment with competing demands Ability to handle sensitive and confidential information appropriately Demonstrates excellent oral and written communication skills and proficient in Microsoft Office products Preferred experience with Adobe Creative Suite Exhibit a positive attitude and the ability to be proactive, resourceful and flexible Demonstrated ability to work independently and as part of a team Commitment to WinShape Foundation vision and core values FLSA Status: Full-Time; Non-Exempt Employee Signature: _______________________________ Supervisor Signature: ______________________________