Download Position: Marketing Specialist, WinShape Retreat Scope of Position

Position: Marketing Specialist, WinShape Retreat
Scope of Position: The Marketing Specialist serves as the coordinator of promotional activities, collateral and
all brand and marketing efforts for WinShape Retreat and WinShape Marriage
Reports to: Senior Director, Operations
Roles and Responsibilities:
 Supports WinShape Retreat Marketing by:
o Supports WinShape Sales Team in providing conference and trade show recommendations and
marketing support
o Creates and distributes promotional materials, including but not limited to, radio, print and web ads and
email campaigns
o Presents, manages and implements annual brand/marketing strategy
o Cultivates business and vendor relationships by ensuring timely response to emails and phone calls
o Manage approval of all branded items
o Manage brand voice and ensure consistent brand messaging in all print and verbal communication
channels, including but not limited to, website, press releases and public relations
o Provide support to the WinShape Foundation Sales Team in reaching annual goals
o Develops and implements marketing initiatives along with monitoring all marketing activity
o Manages contact database through customer relations management system
o Manages internet marketing campaign and results, including but not limited to paid search, social media
and earned media
o Participates in weekly sales meetings
o Manages the internal communication to WinShape Retreat staff above and beyond the work of the
WinShape Foundation Marketing Team
o Coordinates marketing efforts with the WinShape Foundation Marketing Team
o Performs additional duties and tasks as assigned by Senior Director of Operations and/or the Brand and
Marketing Manager, WinShape Foundation
 Supports WinShape Marriage Marketing by:
o Creates, distributes and maintains promotional and programming materials, including but not limited to,
marriage content booklets, print, survey and email campaigns
o Manage brand voice and ensure consistent brand messaging in all print and verbal communication
o Maintain WinShape Marriage website and content management
o Cultivates business and vendor relationships by ensuring timely response to emails and phone calls
o Responsible for promoting and filling Signature Series Marriage events
o Develops and implements marketing initiatives along with monitoring all marketing activity
o Coordinates with WinShape Marriage Manager of Programming on special projects or initiatives
Requirements:
 Bachelor’s degree
 3-5 years’ experience in marketing, public relations and/or advertising
 Organizational skills with strong attention to detail and the ability to prioritize work effectively in an
environment with competing demands
 Ability to handle sensitive and confidential information appropriately
 Demonstrates excellent oral and written communication skills and proficient in Microsoft Office products
 Preferred experience with Adobe Creative Suite
 Exhibit a positive attitude and the ability to be proactive, resourceful and flexible
 Demonstrated ability to work independently and as part of a team
 Commitment to WinShape Foundation vision and core values
FLSA Status: Full-Time; Non-Exempt
Employee Signature: _______________________________
Supervisor Signature: ______________________________