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CARLOW ARTS CENTRE LTD.
VISUAL Centre for Contemporary Art & The George Bernard Shaw Theatre
SALES, MARKETING, & PRESS MANAGER
Job Specification
The Sales, Marketing & Press Manager of VISUAL Centre for Contemporary Art & The George
Bernard Shaw Theatre will be a key member of a committed team and will report to the Director
and/or Theatre Manager or such other person as assigned by the Director.
The Sales, Marketing & Press Manager will be responsible for all of the marketing and public
relations necessary for the promotion and success of the centre’s artistic programme. In particular,
the Sales, Marketing and Press Manager will be key in generating and sustaining a stream of
income from both audiences for the theatre programme and clients in the corporate hire sector. The
successful candidate will:
o Have an interest in the arts
o Have excellent administration & organisational skills
o Have excellent communication and interpersonal skills
o Have a working knowledge of outlook, word, excel, power point & other computer
programmes
o Excellent financial management skills
o Knowledge of Provenue Databox is desirable
o A qualification in Marketing and/or Business is desirable
Duties and Responsibilities:

To have primary responsibility for marketing the artistic programmes of Visual & The
George Bernard Shaw Theatre, in consultation with the Director and Theatre Manager

To develop and devise marketing strategies aimed at maximising theatre ticket sales,
including operating the community sales strategy and other sales strategies as contained in
the marketing plan, in consultation with the Theatre Manager.

To develop and update the pro-venue databox database, to be proficient in using this tool in
the development of general and targeted mail lists and audiences. To organise and effect
market research to provide audience segmentation and analysis.

To work with the Director and Theatre Manager to provide meaningful insight into the
audience characteristics so as to maximise revenue and to identify new audiences for
innovative events that diversify our community engagement using all available tools and
analysis systems.
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
To work with the Director and Theatre Manager in designing and implementing a Friends
Scheme and Seat Sale and to sustain and manage those schemes as an important income
generator and audience development tool

To work in close collaboration with the Box Office Manager and Front of House & Bar
Manager in implementing an effective, customer friendly and efficient customer service.

To work in close collaboration with the Front of House & Bar Manager in maximising bar
revenue.

To explore and exploit mechanisms for communicating with our audiences through new
media and social networking.

To compile and co-ordinate the centre’s season brochure. To devise and implement the
most effective distribution of same, either by post, as a supplement to the local paper or
through direct distribution

To manage the relationship with concession area operators, as they may arise, such as the
bookshop and craft shop. This may involve managing and recording point of sale on behalf
of concession operators

To manage and update the centre’s website and maintain it as a cutting edge and a strong
marketing and communication tool

To liaise with visiting companies and artists to plan and co-ordinate effective marketing
campaigns where appropriate

To maintain the brand of the centre and to co-ordinate, streamline and brand all forms of
communication from the organisation


To oversee the development of a marketing partnership with the restaurant service provider
in collaboration with the Director and external catering partners

To work with the Director in developing the centre as a tourist destination, working in
partnership with outside agencies such as the Tourist Office, County Museum, the OPW and
local hotel industry

To manage an annual marketing budget

To represent the centre at events, meetings and conferences

To act as an approved spokesperson for the venue (together with the Director, Theatre
Manager and such others as may from time to time be briefed to undertake this work)

To undertake such other tasks, from time to time, as may be reasonably requested by the
Director or Theatre Manager.

To provide secretariat to the Marketing & Sponsorship Committee.
Other duties and obligations:
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o Act as an ambassador and advocate in representing the centre.
o Adhere to stated staff policies and procedures, as set down in the staff handbook
o Adhere to procedures relating to the proper use and care of equipment and materials for
which the role has responsibility
o Participate in training and development programmes/courses to maintain and improve
performance and to assist in identifying self-training and support needs
o Participate and work within a performance management development system process.
Requirements:
1.
Health
Candidates shall be in a state of health such as, would indicate a reasonable prospect of ability
to render regular and efficient service.
2.
General Requirements
It is important that the appointee is prepared to be flexible. The appointee will require the following
skills:

A qualification in Marketing and/or Business is desirable

Have an interest in the arts

Have excellent administration & organisational skills

Have excellent communication and interpersonal skills

Have a working knowledge of outlook, word, excel, power point & other computer programmes

Excellent financial management skills

Knowledge of Provenue Databox and audience profiling is desirable.
3. Skills and Attributes:

Have a high level of accuracy and acute attention to detail

Be self-motivated, reliable and display a high degree of initiative

Work well within a team environment

Ability to communicate and negotiate effectively

Ability to multitask and manage time

Flexibility – the appointee will be required to work nights and weekends
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