Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download What Marketing Brings to the Table
Document related concepts
Pricing strategies wikipedia , lookup
Internal communications wikipedia , lookup
Market segmentation wikipedia , lookup
Advertising management wikipedia , lookup
Social media marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Food marketing wikipedia , lookup
Product planning wikipedia , lookup
Neuromarketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Target audience wikipedia , lookup
Digital marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Target market wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Green marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing strategy wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Advertising campaign wikipedia , lookup
Global marketing wikipedia , lookup
Transcript
What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495 Functional Competencies of MKTG Sales objectives Target markets Marketing objectives Plan strategies Communication goals Tactical marketing mix tools Marketing budget and calendar Plan execution Plan evaluation MKTG Contributions to GC3 Identify the target market Set sales objectives Set marketing objectives Develop alternative marketing strategies Create communication objectives Develop product, branding, & packaging Develop pricing, & distribution plan Develop advertising, PR, interactive plan Create marketing budget Develop an implementation & evaluation plan Potential MKTG Needs from Your Area From HR: Help Marketing identify any customer or employee concerns Help with the development of customer feedback routine From Finance: Assistance identifying cost implications of current Marketing budget Identify current operations cost issues
