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JOB DESCRIPTION Version 1: March 2017 JOB TITLE: COMPANY: REPORTING TO: DIRECT REPORTS: MARKETING MANAGER/HEAD OF MARKETING SDL GROUP – PRS & ESTATE MANAGEMENT DIRECTOR OF MARKETING NONE PURPOSE OF ROLE This new role is a unique opportunity to lead the development and implementation of marketing and branding strategy for a key area of the UK’s fastest-growing independent property group. As part of a Group Marketing Department of 10, you will also work alongside the Director of Marketing and external agencies to create and deliver a new brand, before utilising marketing strategy to deliver marketing KPIs. This includes development of online and print collateral, digital marketing, campaign development, PR, and the management of agencies and suppliers. The SDL Group is a national group of property and financial services companies, including national coverage in estate agency, mortgage broking, insurance broking, residential surveying and auctions. The SDL Group is a leader in the developing Private Rental Sector (PRS) and Build to Rent, having delivered over 1,000 units, and has over 30,000 properties under management in Estate Management. You will be keen to contribute to projects at every level, managing, implementing and evaluating B2B marketing campaigns across the UK. DUTIES & RESPONSIBILITIES Development of branding and marketing strategy for the SDL Group’s PRS & Estate Management department (currently called SDL Bigwood PRS & Estate Management) Development of and analysis of campaigns to deliver marketing KPIs. Working alongside the Group’s PR agency to generate positive PR and award wins for the new brand. Working alongside the Group Marketing Department to deliver projects on time and to the required level. Working alongside Group Digital Marketing Executive to deliver and maintain a new website, including SEO. Liaising with external agencies, providing clear briefs to maximise returns. Negotiation with media owners, printers and other providers. Any other duties as assigned by your Line Manager. 3-4 Regan Way | Chetwynd Business Park |Chilwell |Nottingham |NG9 6RZ T: 0345 450 2351 E: [email protected] W: www.sdlgroup.co.uk JOB DESCRIPTION Version 1: March 2017 PERSON SPECIFICATION ESSENTIAL DESIRABLE KNOWLEDGE & QUALIFICATIONS A proven track record of experience in B2B marketing. Degree-level qualification or experience in Marketing. Experience in property, estate agency or lettings preferred. Creative thinking. Working under pressure to tight deadlines. EXPERIENCE Brand creation or development. Portfolio of work from a similar role or roles. 5+ years in a Marketing role. Media buying and campaign management. SKILLS & COMPETENCIES Excellent communication skills, both written and verbal. Ability to manage multiple tasks. Time management and ability to prioritise. Problem solving and decision making. Design skills and knowledge, including the Adobe Creative Suite. Time management, and ability to prioritise effectively. Ability to communicate at all levels. Flexible attitude towards work. OTHER Successful completion of Pre-Employment Screening (PES) Legally entitled to work in the UK. Willingness to temporarily work from any of the group or third party locations when required. Willingness to undertake staff training and development as required. Ability to work as part of a team. 3-4 Regan Way | Chetwynd Business Park |Chilwell |Nottingham |NG9 6RZ T: 0345 450 2351 E: [email protected] W: www.sdlgroup.co.uk