Download Call for Papers - Global Research Symposium on Marketing and

Call for Papers
Announcing the 2015 Global Research Symposium on Marketing and
Entrepreneurship, Chicago (IL), August 12-14, themed Live from Chicago, It’s
Saturday Night Live!: Improvisation, Effectuation and Creation Theory
Increasingly, entrepreneurial
marketing has turned to nonplanned, non-predictive
methods of organizational
activities to understand how
entrepreneurs and marketers
make decisions in the face of
uncertainty. Academic research
on subjects such as
improvisation, effectuation and
creation theory can provide
important understandings about entrepreneurial marketing.
Chicago, IL is the home to Second City, the world famous improv-based
sketch comedy theatre. Their alumni includes some of the biggest names in
comedy history; such as John Belushi, Dan Aykroyd, Gilda Radner, Bill
Murray, John Candy, Martin Short, Steve Carell, and Stephen Colbert.
Beyond comedy, improvisation has been used in business to stimulate
creative thinking, facilitate group management and foster innovation. It can
be a very powerful and positive tool for entrepreneurial marketers to utilize.
Conference Location: DePaul University (Hotel Information TBD)
Two page abstract submissions are due on March 1. Authors will be notified
around April 1st.
Please send to [email protected].
All the usual topics are welcomed, but here are a few more we would like you to
consider:
-
Improvisation, effectuation and creation theory
New product introductions by entrepreneurial start-ups
Business Models and Customer Development
Social entrepreneurship
Innovative teaching approaches for entrepreneurial marketing
Construct and instrument validation for entrepreneurial marketing
research
-
Meta-analysis and comprehensive literature reviews on topics related to
entrepreneurial marketing
Evaluative comparisons of alternative methodologies used in researching
entrepreneurial marketing
Case and small sample studies in entrepreneurial marketing research
Grounded theory-based entrepreneurial marketing research
Competitive responses to entrepreneurial efforts
Entrepreneurial marketing activities in turbulent environments
Individual decision making in entrepreneurial marketing
********Papers on other emerging topics that relate to marketing and
entrepreneurship are very much encouraged.***********
Please also consider a new track that we would like to add to the symposium:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we
need insight, or an objective pair of eyes, or some other really smart person to
tell us how or where to go next. The outside contribution may not even be right
but cause us to think differently and put us on the right path. We're looking for
paper presentations that need some extra critique and airing to give authors that
nudge on how to take their research to the next level. We are interested in two
types of papers. One type of papers should meet traditional journal
requirements, but may be lacking:
-
a good problem statement, or
the right theoretical framework, or
the right analytical method, or
a compelling interpretation of the results, or
great conclusion
but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great
idea but don't know how to develop it further and need to attract a co-author.
You want to pitch a research idea and need a co-author to come aboard and
contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your cover sheet with
"NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project
might benefit from the session.