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Transcript
Chapter 1
What is
Entrepreneurship
Entrepreneurship and the Economy
Section 1
Small Business and Entrepreneurship

Entrepreneur: An individual who undertakes the creation,
organization, and ownership of a business.

Venture: A new business undertaking that involves risk.

Entrepreneurship: The process of recognizing an
opportunity, testing it in the market, and gathering
resources necessary to go into business.

Entrepreneurial: Acting like an entrepreneur or having an
entrepreneurial mind set.
Entrepreneurship Today

1 in 3 households is involved with a new venture or small
business.

90% of all businesses are small businesses (fewer than 100
employees)

62% of these are home based businesses
Economic Systems
Economics: The study of how people choose to allocate
scarce resources to fulfill their unlimited wants.
1.
What goods and services should be produced?
2.
What quantity of good and services should be produced?
3.
How should good and services be produced?
4.
For whom should goods and services be produced?
Free Enterprise System

Also called Capitalism, or a market economy

People have the right to make economic choices.

People can choose what products to buy.

People can choose to own private property.

People can choose to start a business and compete with
other businesses.
The Profit Motive

Profit: Money that is left after all expenses of
running a business have been deducted from the
income.

Measures success

Risk of failure

Should encourage the production of quality
products that meets consumers needs and wants.
The Role of Competition

Competition is a basic characteristic of a free
enterprise system.

Businesses compete on price and non price
factors.
 What
are some non price factors?

Stores can lower prices by increasing volume.

Entrepreneurs typically avoid competing on price
factors.
Market Structures

The nature and degree of competition among businesses
operating in the same industry.
1.
Perfect Competition
Numerous buyers and seller, nobody affects the price.
2.
Monopolistic Competition
Many sellers produce similar but differentiated products. Dominate
small portion of market.
3.
Monopoly
One seller dominates and can control supply and therefore prices.
4.
Oligopoly
A few competing firms
Basic Economic Concepts

Goods and Services

Needs and Wants

Factors of Production:

1.
Land
2.
Labor
3.
Capital-Equipment, factory, tools, and goods used to create products.
Includes $$$ for expenses.
4.
Entrepreneurship
Scarcity: Occurs when demand exceeds supply.
Supply and Demand

Sellers want the highest price possible.

Buyers want the lowest price possible.

Heavy demand and short supply prices goes up.

Heavy supply but little demand prices goes down.

Prices stabilize where demand equals supply.
Demand

The quantity of goods or services that consumers are
willing and able to buy.

As price goes up the quantity demanded goes down.

Inverse Relationship
Demand Elasticity

Elastic Demand: Refers to situations in which a change in
price creates a change in demand.


Inelastic Demand: A change in price has very little effect
on demand for products.


Depends on the number of substitutes
No substitutes
Diminishing Marginal Utility: Price alone does not
determine demand. Other factors income, taste, amount
already owned plays a role as well.
Supply

The amount of a good or service that producers are willing
to provide.

Producers are more willing to supply products when the
price is high.

Direct Relationship
Surplus, Shortage, and Equilibrium

Supply and demand is continuously moving

Surplus: More supplies than needed.


Shortages: Fewer supplies than needed.


Any price above the equilibrium price
Any price below the equilibrium price.
Equilibrium: The point at which consumers buy all of a
product that is supplied. There is neither a shortage or
surplus.
Economic Indicators

Gross Domestic Product (GDP): The total market values of good and
services produced by workers and capital within a nation during a
given period.

The Federal Reserve (FED): A government agency that controls the
economy and regulates the nation’s money supply.

Tells bank what percentage of money they can lend

Controls interest rates

Buys and sells government securities to increase or decrease the money
supply.
The Business Cycle

The general pattern of expansion and contraction that the economy goes
through.
Government Reactions to Business Cycle

Economy growing rapidly
 Raise
interest rates
 Raise Taxes

Economy slipping into a recession
 Increase
the money supply
 Lower interest rates
 Lower Taxes
What Entrepreneurs Contribute

Recognize consumer wants

Provide Jobs

Change Society

Create new wants to be satisfied
Small Businesses & Entrepreneurial
Ventures
Small Businesses
 Create jobs for
themselves


Create lifestyles to meet
personal goals
Entrepreneurial Ventures
 Innovate and grow the
venture

Create new value

Expand to regional,
national, or global level

Examples:
Examples:
Section 2
The Entrepreneurial Process
Chapter 1
What is Entrepreneurship?
Famous Entrepreneurs
Pick an entrepreneur you respect.
 Short bio.

 Personal
data
 Business/product/service
 Competitive advantage (what makes this
product/service more desirable)

What characteristic(s) does this person possess
that you feel contribute to their success?
History of Entrepreneurship

1960s
 Large
Diversified Companies
 Little competition from Japan or Europe
 1970s
 High
Interest Rates
 International Competition
 Technology Revolution starting
 1980s
 More
government regulation
 Smaller entrepreneurial companies emerging
History of Entrepreneurship
 1990s
 Less
job security
 Fewer
 Move
 Rise
benefits
to a service based economy
of the Internet
The Entrepreneurial Start-Up Process

The Entrepreneur

The Environment

The Opportunity

Start-Up Resources

The New Venture Organization
The Entrepreneur

The driving force

Recognizes opportunity

Creates the company

Life Experiences

Risk Taker

Passion

Persistence
The Environment
1.
The Nature of the Environment
 Stable,
2.
The Availability of Resources
 Skilled
3.
changing, competitive, uncertain
labor, start up capital, sources of assistance
Ways to Realize Value
 Favorable
4.
taxes, good markets, governmental policies
Incentives to Create New Businesses
 Enterprise
Zones: Specially designated areas of a
community that provide tax benefits to new businesses
locating there.
The Opportunity

An idea that has commercial value.

But you also need a market

Idea + Market = Opportunity
Start-Up Resources

Capital

Skilled Labor

Management Expertise

Legal and Financial Advice

Facility

Equipment

Customers
The New Venture Organization
 The
infrastructure of the business.
 Execution
 Create
of the business concept
value to benefit:
 Yourself
 Employees
 Customers
 Economy
Business Failure

Business Failure: A business that has stopped
operating with a loss to creditors.
 Files
Chapter 7 Bankruptcy
 Loses
money for creditors, investors, or anyone else
who lent it money.

Discontinuance: A business that may be operating
under a new name, or a business where the owner
has purposely discontinued to start a new one.
 This
would not be considered a failure.