Download Quiz 7 - International Business courses

1. One of the more stable and dependable observed cultural differences among peoples of
the world is a continuum from:
A)
B)
C)
D)
Cowardly to brave
Hostile to friendly
Lean to obese
Individualism to collectivism
2. Less-developed countries typically buy more ________ products than ________
products.
A)
B)
C)
D)
Business; Consumer
Consumer; Business
Food; Clothing
Clothing; Food
3. In general, ________ are less culturally bound than are ________.
A)
B)
C)
D)
Pictures; words
Products; advertisements
Values; attitudes
Products; advertisements
4. Potential international audience is broken into three broad classes of economic
development. What are the three classes?
A)
B)
C)
D)
E)
Newly Industrialized Countries
Highly Industrial Countries
Less Developed Countries
All of the Above
None of the Above
5. The first step in assessing whether a brand should be globalized is determining:
A) The cost of globalization and the cost of localization.
B) If the literal translation of the copy is appropriate to all markets.
C) If available media can reach all markets.
D)The extent to which a brand can be standardized across markets.
6. Which of the following is an example of using a self-reference criterion?
A) Marketing a snack food in a different country because of its popularity in the
United States.
B) Thinking that people in a foreign country have poor hygiene.
C) Not understanding how someone from a different culture could order dog in a
restaurant.
D) Believing that democracy is the highest form of government.
7. What makes up the Ad Agencies for International Marketing?
A) Global Agencies
B) International Affiliates
C) Local Agencies
D) All of the Above
Noah Berlin
Chapter 7 Quiz Questions
Ad Agencies for International Marketing evaluate which of these dimensions, when
weighing advantages or weaknesses of a campaign:
a)
b)
c)
d)
geographic proximity
economies of scale
political leverage
all of the above
Answer: d) all of the above
Demographic and lifestyle trends are becoming common across multiple cultures except
for:
a)
b)
c)
d)
more working women:
larger households
increasing divorce rates
fewer children per household.
Answer: b) larger households
Which of the following is the tendency to view and value ideas from the standpoint
of your own culture?
A:Ethnocentrism
B:Acceptance
C:Liberal
D:Conservative
Which of the following is the United States?
A: Newly Industrialized
B:Highly Industrialized
C:Less developed
D:Iraq
1.) Which of the following are NOT part of the three ad agencies of international marketing?
a. Global Agencies
b. International Affiliates
c. Localized Campaigns
d. Local Agencies
Local Agencies
2.) What is the biggest challenge that marketers face in international markets?
a. Media Challenge
b. Regulatory Challenge
c. Creative Challenge
d. None of the above
Regulatory Challenge
1. Which one of these is NOT a distinctive challenge that worldwide marketers
face in executing their campaigns?
A. creative
B. technology
C. media
D. regulations
Technology
2. A promotional campaign that uses the same message and creative execution
across all or most international markets is a __________.
A. Localized campaign
B. General campaign
C. Globalized campaign
D. Geography campaign
Globalized
3. Which one of the following can marketers NOT choose to work with?
A. Personal Affiliates
B. Global Agencies
C. International Affiliates
D. Local Agencies
Personal Affiliates