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Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events Proposal for Priority First FCU Marketing and Ancillary consulting services Prepared by Magnus Marketing February 2013 Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events How we can help The Magnus Difference Magnus Marketing is the new, fresh and innovative marketing and business consulting group. Magnus is providing high-quality website, creative, branding and many marketing services for businesses and organizations with small business budgets but who want big business success. Over 80% of your business comes from 20% of your customers so we need to specialize on focusing to identify new customers and implementing programs to keep current ones for your business. But your current customers can be your most loyal ones. Promoting constantly to new buyers can cost 6 times more than marketing towards repeat purchasers and creating loyalty with those current customers. We bring you big ideas that are effective to cut through the clutter to bring new attention and customers to our clients. Problem at hand We enjoyed meeting with you and your team discussing the needs of Priority First Credit Union. The following are the problems and issues identified and discussed that Magnus is here to help strategize and execute tactics to overcome: Strategize and overcome the awareness issue in our area by implementing better marketing and communication tactics of the mission and field of membership of Priority First Create marketing strategies and direction to promote the services of Priority First Increase membership and upsell membership into other products and services offered by Priority First Recommendations The following are the recommendations we are proposing for your company: Monthly implementation of the core strategy of the Magnus Pyramid to use these three mediums – website, e-mail marketing, and Facebook - working cohesively to capture leads and potential customers On-going consultation by our team for marketing strategy Creative consultation and graphic design services Concept and production of E-books to promote products and services Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events The Magnus Pyramid Core Strategy using your Website, Facebook page, and E-mail Marketing The Core Strategy of the Magnus Pyramid surrounds the three digital marketing mediums that your business needs to use together; your Website, a Facebook business page and E-mail Marketing. The Magnus Strategy is to use these three mediums working cohesively to capture leads and potential customers to trap them into the Magnus strategy of promoting your business to the same lead through all three mediums: E-mail Marketing Don’t just send emails, rather plan, test, get real data on opens and clicks and then continually improve. Our strategy for you is to use a complete end-to-end process and system for building interest in your members’ events and news via email including: • Marketing messaging planning • Email scheduling • Content and email creation • Review and samples before each email is sent • Full reporting on opens and clicks (Find out who clicked what) • Bounce back handling and list cleaning • A/B testing of email subject lines and messaging(optional) • Create follow-up auto-responder campaigns (optional) Facebook Your customers are already on Facebook - they talk, share, post, recommend, and promote everything already. Our “secret sauce” is to use Facebook as a platform to turn you into an expert within your business category or industry. We use a multi-media content approach with content we create for you and external content sources that dramatically increase your credibility with your Facebook Fans. And those who visit your Website or receive your latest E-mail Marketing message forwarded from their friend, let’s make sure your Facebook page is prominently linked and displayed on your Website and in your E-mail Marketing messages. Website *Revamp and maintenance covered in separate Magnus Marketing agreement Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events Marketing strategy and consultation At Magnus, we can provide full services in strategy, planning and execution. We can provide a marketing strategy with a plan to identify your resources, budget, capabilities and/or new opportunities to execute your marketing idea. We specialize on focusing to identify new customers and implementing programs to keep current ones. Over 80% of your business comes from 20% of your customers. We must focus on loyalty programs and building brand loyalty to you through: • Marketing planning and implementation • Branding management • Promotion development • Use inbound marketing strategies to create leads. Creative consultation and graphic design services Every business needs design and graphic services and at Magnus we bring a fresh and innovative approach to those needs. We can design anything for you from logos, advertisements, signage, print materials, business stationery and digital such as website graphics, mobile marketing pieces, social media graphics, wallpapers and backgrounds – ANYTHING! We bring our expertise and creative strategy to the table in: • Corporate Identity and Visual Branding • Creative Visual Solutions: consultation, conceptualization, design, and implementation • Web and Print graphics and aesthetics • Logo Concept and Design E-books The Core Strategy of the Magnus Pyramid surrounds the three digital marketing mediums that your business needs to use together; your Website, a Facebook business page and E-mail Marketing. Survey (separate from monthly services or continuous services) We discussed implementing a survey to your current membership to identify current customer trends, suggestions or improvements, and new opportunities. We will provide a separate proposal outlining the design, execution, and costs of a marketing survey. Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events Agreement Monthly marketing consultation and services - $1,050 per month The following services bulleted are included in the monthly fee: E-mail marketing: 2-3 e-mails designed and sent each month - content collaboration with client, draft, revision and sending to list(s) Blogging: 3-4 blog posts per month – topic/theme, content collaboration with client, draft, revision and post Facebook page: devise a multi-media strategy, content collaboration, content calendar, minimum 4 posts per week, analysis, and monitoring of comments and messages Publicity: provide up to 3 press releases/news articles and distribute those to media outlets. Releases and stories also posted on your website under a “News” section Marketing consultation and strategy: you will receive open access to our team and experts for consultation on your planned marketing activities. This includes consulting on your own marketing strategy and materials produced by Priority First staff, promotions, events and to consult with us for our expertise on marketing and promotion development and implementation. Additional consulting: all additional work outside of the monthly services and new marketing projects or plans produced for Priority First will be billed at $60.00 per hour. Items separate from monthly services: E-books Conceptualization, design, purpose & content collaboration with client, production, revisions (up to 3 rounds) and execution on website with contact form Total varies from number of revisions and length of book – estimated at $375.00600.00 per book Graphic Design With Magnus Marketing, you get the expertise of marketing and creative production under one roof. We are proposing a bundled rate (because of the website revamp and proposed marketing contract) of $50.00 per hour for all graphic design production hours. Time discussing projects or materials to be designed and accompanying marketing strategy for these projects does not include any additional fees. _______________________________________ Diane Kendrick, Priority First Credit Union _______________ Date Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events _______________________________________ Matt Checchio, President Magnus Marketing, LLC _______________ Date