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ELECTRONIC MEDIA – WHAT WE WILL LEARN • Topic 1 • Trends in Media • Topic 2 • Utilizing Mediums Effectively • Topic 3 • Teach Your Advisors TRENDS IN MEDIA • What Kinds of Trends? • Marketing • As State Officers… • You are the Sales Representative for DeMolay in your jurisdiction. • Characteristics • Authority • Knowledge • Status TRENDS IN MEDIA – MARKETING SURVEY • Marketing Perspective • Social Media Marketers are spending the majority of their time these days on Pinterest, Google+, Instagram, and Youtube • Declining Services • Online Forums and Geo-Location Services (FourSquare) have seen a 6% drop and an 8% drop in total activity since 2011. • Sweet Spots • B2C (Business To Consumer) Marketers are using Facebook at a greater rate than B2B (Business To Business) • 2/3rds of Marketers plan to increase their use of Twitter activities TRENDS IN MARKETING TRENDS IN MEDIA – SO WHAT? • Audience • Where are they? • Plan Wisely • You want to spend your time marketing events and DeMolay itself where they primarily spend their time and where you know you can catch their attention. • You Tell Me • Where are kids on social media these days? • Facebook • Twitter, Vine • Snapchat TRENDS IN MEDIA TRENDS IN MEDIA – RECAP • As State Officers… • You are the _____ in your jurisdiction. • What are the four major social networks marketers are spending the majority of their time on? • What do B2C and B2B mean? UTILIZING MEDIUMS EFFECTIVELY • Facebook • Pages vs. Profiles • Post Insights • Event Marketing • Should Create Events under the Page • Twitter • Bulk information • Unique Hashtags (#RG1JOTraining) • Send a Tweet using this hashtag this weekend if you’re a user. • Hashtags organize posts under a specific topic, like this weekend. • 140 Characters – Link to more information UTILIZING MEDIUMS EFFECTIVELY TEACH YOUR ADVISORS • They won’t know what they don’t know • Let them know where kids are online • Let them know what you want to do and why you want to do it. • Don’t hesitate to be the leaders you already are • Demonstrate the importance of a shift in strategy if necessary • Questions?
