Download Marketing proposal for Priority First Credit Union

Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events
Proposal for Priority First FCU
Marketing and Ancillary consulting services
Prepared by Magnus Marketing
February 2013
Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events
How we can help
The Magnus Difference
Magnus Marketing is the new, fresh and innovative marketing and business
consulting group. Magnus is providing high-quality website, creative, branding and
many marketing services for businesses and organizations with small business
budgets but who want big business success.
Over 80% of your business comes from 20% of your customers so we need to
specialize on focusing to identify new customers and implementing programs to
keep current ones for your business. But your current customers can be your most
loyal ones. Promoting constantly to new buyers can cost 6 times more than
marketing towards repeat purchasers and creating loyalty with those current
customers. We bring you big ideas that are effective to cut through the clutter to
bring new attention and customers to our clients.
Problem at hand
We enjoyed meeting with you and your team discussing the needs of Priority First
Credit Union. The following are the problems and issues identified and discussed
that Magnus is here to help strategize and execute tactics to overcome:
 Strategize and overcome the awareness issue in our area by implementing
better marketing and communication tactics of the mission and field of
membership of Priority First
 Create marketing strategies and direction to promote the services of Priority
First
 Increase membership and upsell membership into other products and
services offered by Priority First
Recommendations
The following are the recommendations we are proposing for your company:
 Monthly implementation of the core strategy of the Magnus Pyramid to use these
three mediums – website, e-mail marketing, and Facebook - working cohesively to
capture leads and potential customers
 On-going consultation by our team for marketing strategy
 Creative consultation and graphic design services
 Concept and production of E-books to promote products and services
Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events
The Magnus Pyramid
Core Strategy using your Website, Facebook page, and E-mail Marketing
The Core Strategy of the Magnus Pyramid surrounds the three digital marketing mediums that
your business needs to use together; your Website, a Facebook business page and E-mail
Marketing. The Magnus Strategy is to use these three mediums working cohesively to capture
leads and potential customers to trap them into the Magnus strategy of promoting your
business to the same lead through all three mediums:
E-mail Marketing
Don’t just send emails, rather plan, test, get real data on opens and clicks and then continually
improve.
Our strategy for you is to use a complete end-to-end process and system for building interest in
your members’ events and news via email including:
• Marketing messaging planning
• Email scheduling
• Content and email creation
• Review and samples before each email is sent
• Full reporting on opens and clicks (Find out who clicked what)
• Bounce back handling and list cleaning
• A/B testing of email subject lines and messaging(optional)
• Create follow-up auto-responder campaigns (optional)
Facebook
Your customers are already on Facebook - they talk, share, post, recommend, and promote
everything already.
Our “secret sauce” is to use Facebook as a platform to turn you into an expert within your
business category or industry. We use a multi-media content approach with content we create
for you and external content sources that dramatically increase your credibility with your
Facebook Fans. And those who visit your Website or receive your latest E-mail Marketing
message forwarded from their friend, let’s make sure your Facebook page is prominently linked
and displayed on your Website and in your E-mail Marketing messages.
Website
*Revamp and maintenance covered in separate Magnus Marketing agreement
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Marketing strategy and consultation
At Magnus, we can provide full services in strategy, planning and execution. We can provide a
marketing strategy with a plan to identify your resources, budget, capabilities and/or new
opportunities to execute your marketing idea.
We specialize on focusing to identify new customers and implementing programs to keep
current ones. Over 80% of your business comes from 20% of your customers. We must focus on
loyalty programs and building brand loyalty to you through:
• Marketing planning and implementation
• Branding management
• Promotion development
• Use inbound marketing strategies to create leads.
Creative consultation and graphic design services
Every business needs design and graphic services and at Magnus we bring a fresh and
innovative approach to those needs. We can design anything for you from logos,
advertisements, signage, print materials, business stationery and digital such as website
graphics, mobile marketing pieces, social media graphics, wallpapers and backgrounds –
ANYTHING!
We bring our expertise and creative strategy to the table in:
• Corporate Identity and Visual Branding
• Creative Visual Solutions: consultation, conceptualization, design, and
implementation
• Web and Print graphics and aesthetics
• Logo Concept and Design
E-books
The Core Strategy of the Magnus Pyramid surrounds the three digital marketing mediums that
your business needs to use together; your Website, a Facebook business page and E-mail
Marketing.
Survey (separate from monthly services or continuous services)
We discussed implementing a survey to your current membership to identify current customer
trends, suggestions or improvements, and new opportunities.
We will provide a separate proposal outlining the design, execution, and costs of a marketing
survey.
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Agreement
Monthly marketing consultation and services - $1,050 per month
The following services bulleted are included in the monthly fee:
 E-mail marketing: 2-3 e-mails designed and sent each month - content collaboration
with client, draft, revision and sending to list(s)
 Blogging: 3-4 blog posts per month – topic/theme, content collaboration with client,
draft, revision and post
 Facebook page: devise a multi-media strategy, content collaboration, content
calendar, minimum 4 posts per week, analysis, and monitoring of comments and
messages
 Publicity: provide up to 3 press releases/news articles and distribute those to media
outlets. Releases and stories also posted on your website under a “News” section
 Marketing consultation and strategy: you will receive open access to our team and
experts for consultation on your planned marketing activities. This includes
consulting on your own marketing strategy and materials produced by Priority First
staff, promotions, events and to consult with us for our expertise on marketing and
promotion development and implementation.
Additional consulting: all additional work outside of the monthly services and new marketing
projects or plans produced for Priority First will be billed at $60.00 per hour.
Items separate from monthly services:
E-books


Conceptualization, design, purpose & content collaboration with client, production,
revisions (up to 3 rounds) and execution on website with contact form
Total varies from number of revisions and length of book – estimated at $375.00600.00 per book
Graphic Design
With Magnus Marketing, you get the expertise of marketing and creative production under
one roof. We are proposing a bundled rate (because of the website revamp and proposed
marketing contract) of $50.00 per hour for all graphic design production hours. Time
discussing projects or materials to be designed and accompanying marketing strategy for
these projects does not include any additional fees.
_______________________________________
Diane Kendrick, Priority First Credit Union
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Date
Marketing · Creative · IT · Publicity · Website · Communications · Social Media · E-mail Marketing · Events
_______________________________________
Matt Checchio, President
Magnus Marketing, LLC
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Date