Download ADVERTISING

ADVERTISING
A. Yereshchenko
Form 11 A
Teacher:
E. B. Kosheleva
ADVERTISING
is communication whose purpose is to inform potential
customers about products and services and how to
obtain and use them.
Every major medium is used to deliver advertisments
including:
• television
• radio
• movies
• magazines
• newspapers
• video games
• the Internet
• billboards
Organizations which frequently spend large sums of
money on advertising but do not strictly sell a
product or service to the general public:
• political parties
• interest groups
• religion-supporting organizations
• militaries looking for new recruits
Advertisement spending can exceed
half-a-trillion dollars by 2010
History
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Commercial messages and political campaign
displays have been found in the ruins of ancient
Arabia
Egyptians used papyrus to create sales messages
Wall or rock painting for commercial advertising is
another manifestation of an ancient advertising form
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With the development of printing, advertising began
to include handbills
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In the 17th century advertisements appeared in
weekly newspapers in England
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1841- the first advertising agency was opened by
Volney Palmer in Boston.
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1920s - the first radio advertisments, whose only aim
was to sell more radios, appeared.
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The 1960s - a modern approach to advertising
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The late 1980s and early 1990s - the introduction of
cable television and particularly MTV,which has
channels entirely devoted to advertising (ShopTV)
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Marketing through the Internet - new frontiers for
advertisers
BRANDING
Brands were introduced to increase the reputation and
value of a particular manufacturer.
An identified brand often means safety and quality and
leads to popularity.
Mobile Billboard Advertising
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Target advertising
One day and long term
campaigns
Sporting events
Store openings or other
similar promotional events
Big advertisements from
smaller companies
Non-commercial advertisments
Advertising, in its non-commercial guise, is a powerful
educational tool capable of reaching and motivating
large audiences.
Advertising techniques can be used to inform, educate
and motivate the public about non-commercial
issues, such as AIDS, political ideology
Types of
advertising
Media
Commercial advertising media can include:
• wall paintings
• billboards
• radio
• cinema and television
• web banners
• mobile telephone screens
• shopping cards
• press
• sides of buses
• musical stage showsstickers on fruits
• backs of tickets
Advertising tracking
It is the way to measure advertising
effectiveness
It’s aim is find out which brands are the
most popular and what kinds of
advertisments are the most effective
Covert advertising
when a product or brand is used in entertainment and
media
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the main character of the film can use an item of a
definite brand
you can see the logo of a famous brand
you can see cars, whose logos are clearly displayed
on the front of the vehicles
Television commercials
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The most effective mass-market advertising format
High prices
Virtual advertisements may be inserted into regular
television programming through computer graphics
New media and advertising
approaches
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Advertising on the World Wide Web
E-mail advertising
Placing messages or corporate logos on the side of
and the International Space Station
Word of mouth advertising
SMS
Negative effects of advertising
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the control and vetoing of free information by the
advertisers
trying to minimise information about or from
consumer groups
changing the nature of the communication media
Thanks for your patience!!!