Download Quiz - the Marketing Program

1.Advertising media are channels of
a. distribution.
b. communication.
c. production.
d. marketing.
2. Newspapers and magazines are categorized as _____________ media.
a. publication
b. broadcast
c. time
d. direct
3. A way by which newspapers can be classified as advertising media is by
a.
b.
c.
d.
the cost to advertise in them.
the amount of effort required to place an ad in them.
how often they are published.
their ability to reach people away from home.
4. Which of the following is an example of a newspaper that focuses primarily on the business
world:
a. El Nuevo Herald
b. The Atlanta Voice
c. USA Today
d. The Wall Street Journal
5. A primary benefit that magazine advertising offers is the ability to
a.
b.
c.
d.
deliver a low-cost message.
target a group of individuals interested in specialized content.
get an ad published at the last minute.
reach almost all homes throughout the United States.
6. Which of the following is an example of a general business magazine:
a. Fortune
b. AdWeek
c. Entertainment Weekly
d. Teen Vogue
7. Because their advertisements last only as long as they are on the air, broadcast media are considered ____________ media.
a. short-term
b. affordable
c. space
d. time
8. One reason why television is popular with advertisers is because it is the
a.
b.
c.
d.
least expensive type of advertising media.
only broadcast medium that offers local programming.
second-most influential type of advertising media.
medium that delivers more memorable, believable ads.
9. To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with
a.
b.
c.
d.
popular morning deejays and a music format.
the least expensive advertising rates.
listeners who fit his business’s market demographics.
a nationwide listening audience.
10. With their permission, Cassandra sends out a monthly electronic newsletter to past customers
to advertise her bed-and-breakfast’s special events and discounted rates. This is known as
a. opt-in email marketing.
b. telemarketing.
c. podcast marketing.
d. publication advertising.
11. Which advertising medium is the wisest choice for advertisers who want to track user
response?
a. Printed direct mail
b. Radio
c. Newspapers
d. The Web
12. During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a
street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a
a. telemarketer.
b. human directional.
c. smisher.
d. spectacular.
13. To qualify as a specialty medium, an item must be
a.
b.
c.
d.
sold to a prospective customer.
imprinted with the business’s name/logo.
used for decorative purposes only.
delivered through the postal service.
14. Some companies purchase 800-numbers to
a. qualify as nonprofit organizations.
b. allow customers to call in toll free.
c. earn a profit on calls to customers.
d. get a free listing in the Yellow Pages.
15. Text-message advertising is most likely to be successful when the ads are
a.
b.
c.
d.
lengthy in nature.
randomly sent to a mass audience of smartphone users.
delivered to the smartphones of people interested in the product.
sent anonymously.
16. Nick recently received a text message that appeared to be from his bank. The message stated
that there had been a security breach at the bank, and he was asked to text back with his ATM
pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank
and found out that the message was a hoax. Nick was a victim of
a. smishing.
b. phishing.
c. soliciting.
d. trespassing.
17. If marketers want to reach potential customers who are weary of traditional ads, they might try
a. sending out a direct mailing.
b. making a radio commercial.
c. purchasing a newspaper advertisement.
d. creating a viral video.
18. Ad-blocking software and spam filters help individuals to avoid
a. unwanted web advertising.
b. unsolicited publications.
c. direct print mail.
d. telemarketing calls.
19. Which of the following statements about television advertising is true:
a.
b.
c.
d.
Due to the popularity of DVRs, network television ads only reach a small audience.
Television ad slots are inexpensive to purchase.
Even fast-forwarded, television ads reach their target audience.
Local television advertising has the broadest reach of all broadcast media.
20. Which of the following is an example of social media advertising:
a.
b.
c.
d.
A person holds a sign to advertise a business.
A business advertises on the radio.
A company advertises on Instagram.
A company gives away pens printed with its logo.