Download Version 2 (140509) - ATS

JOB FAMILY
Marketing
RB 5L
NAME OF ROLE
Marketing Assistant Print and Production
PURPOSE OF ROLE

To assist in the development, briefing and implementation of Promotional Marketing Print and delivery into branches. Admin
management of point of sale team
.
Promotional and POS Marketing Activity
PERFORMANCE MEASURES

Working alongside space planning team and print agency to manage
database of POS requirements by branch, ensuring up to date at all times

Ensuring Marketing Team admin and reports are accurate and up to date

Accuracy of data

Raising/sign off of marketing invoices and maintaining budget tracker

All admin correct and up to date

Assisting the Marketing team in POS sign off process with internal
stakeholders and ensuring all final artwork proofs are saved into relevant
folders

Positive feedback

All deadlines hit

Helping with proof reading of marketing print items

Willingness to take on responsibilities

Managing point of sale approvals with agencies

Supporting the Marketing executive to review the monthly
communications to branches, ensuring clarity and effectiveness

Ordering Point of Sale for branch refits and relocations

Managing internal and branch queries related to marketing and point of
sales

Supporting on competitor reviews

Management of monthly POS stock levels to ensure sufficient stock is
held and obsolete lines are removed

Ad hoc projects delegated by Marketing Executive and Marketing
Manager
SCALE: PEOPLE
Reports to Marketing Manager
Number Direct Reports: 0
Total number reporting: o
PLANNING HORIZON


Predominantly monthly in line with promotional calendar overlaid with
seasonal planning and ad hoc events
In line with yearly over-arching marketing plan
SCALE: FINANCIAL
Directly responsible for: £0
Indirectly responsible for: £0
COMPLEXITY - specify

Managing key deadlines in sign off process involving multiple stages and
different teams and functional areas

Overlapping activity (POS sign off and planning)
KEY RELATIONSHIPS (other than with
manager or reports)

Commercial team

Wider Marketing function

Operations function

Clinical Governance

Agencies and printers
FREEDOM TO MAKE DECISIONS

Determines how to manage and implement POS process

Recommendations on improvements to promotional activity
CO-OPERATIVE BEHAVIOURS
LEVELS REQUIRED
1

Confidence
Managing Self
2



Customer Focus


Influencing
Team Leadership
Collaboration & Teamwork

Is happy to receive and give challenge in the
interests of the right outcome for the business, and
is confident in their own capability
Sees trends and patterns of customer behaviour
and uses this understanding to enhance the
customer offer
Able to influence at levels more senior to own role
by anticipating views of others and adapting
approaches as appropriate. Being firm with
deadlines and managing queries to achieve
required outcomes


KEY EXPERIENCE, KNOWLEDGE & SKILLS





3
Effective communication and collaboration with the
wider team.
Using industry knowledge and best practice, is able
to conduct pragmatic analysis of opportunities and
develop robust and well thought out solutions
Thinking
Achieving
RATIONALE
Attention to detail is vital
Data management- strong in excel skills
Able to work to tight deadlines
Excellent planning and organisational skills
Strong interpersonal skills and able to build and maintain
relationships with internal/external stakeholders
Customer focussed.
FOCUS OF ROLE
(Shows the relative time spent on the activities
below to give an impression of what the role will
feel like in terms of balance of activity.)
Application of thinking & technical expertise
Influencing & coordinating others
Leading the team
WOULD SUIT SOMEONE WHO……






Is organised
Has strong excel management skills
Is looking for exposure to marketing
Is able to build and nurture relationships effectively
Can manage deadlines and multi-task
Is a self-starter who does not need to me micro- managed
POTENTIAL DE-RAILERS
(i.e. will not succeed if……..)




Is poorly organised
Fails to build credibility with internal
stakeholder or external suppliers
Relationships across the business are not
built
Is not confident in own abilities and
proactive.