Download You are in charge of a promotion team that is going to promote a

Promotion Assignment
Description
You are in charge of a promotion team that is going to promote a new product for Tim Horton’s. You can
choose if the product is a food item or beverage. The product should complement the food and
beverage mix that they currently have (ie: no $8.00 lattes).
Requirements
You will need to create a 1-page write up to describe your product and promotional mix. You will also
need to create one sample product; in other words, you need to create a tv, radio, print, internet add, or
a Facebook/social media page.
Write up
 Include a description of the product and
who the target customer is
 The price of the product and the rationale
for the price
 Where it will be sold (place); kiosks, stores,
special events, all?
 Full description of your promotional mix
o What form of advertising will you
do? Where/when will the advertising
run? Explain why.
o Sales promotions; what type of sales
promotions would you use to
introduce your product? Explain why
you chose your medium(s) of sales
promotion.
o Selling – how would you gain new
buyers for your products? Will you
use any in-store or personal selling in
your mix? Why/why not?
Sample promotional piece
 One of the following …
 30 second radio ad
 20 second tv ad
 1 page magazine ad
 Large internet ad
 Sample of what the social media page would
look like
You should write your document in report format, with the headings: product, price, place, promotion,
with promotion taking up roughly half of the document.
Marking
Write up
Product described
Price explained
Place explained
Promotional mix done
in detail
Total
Sample Product
Quality of promotional piece
Details in piece
Consistent with promotional
mix & target market
/2
/2
/1
/5
/20
/5
/2
/3