Download Position Description TITLE: Marketing Specialist DEPARTMENT

Position Description
TITLE:
DEPARTMENT:
CLASSIFICATION:
SUPERVISORY RESPONSIBILITIES:No
REPORTS TO:
LOCATION:
Marketing Specialist
External Affairs
Full-time, exempt
Director of Marketing & Communications
Washington, DC
Job Summary:
The position of Marketing Specialist at United Cerebral Palsy will be a part of the Marketing and
Communications Department in External Affairs and report directly to the Director of Marketing and
Communications. The position will afford the candidate the opportunity to utilize their communications
skills to strengthen UCP’s public presence through social media, newsletters, marketing collateral
materials and other channels to raise awareness of UCP’s mission and national work.
The Marketing Specialist will work closely with the Marketing and Communications, PEO, LifeLabs and
Development departments to effectively convey UCP’s mission of providing a life without limits for people
with a spectrum of disabilities at UCP’s National headquarters in Washington, D.C.
Specific Duties and Responsibilities:











Identifies opportunities for, develops and implements marketing and advertising campaigns
across platforms
Tracks and analyzes audience data
Communicates with vendors and freelancers to execute graphic design and print production
projects (negotiating bids, communicating specifications, evaluating and approving products)
Assists Director in and acts as a liaison with other departments in assessing needs for and
executing marketing projects
Assists Director in writing, editing, formatting and distributing emails and newsletter promotions.
May tackle low-level graphic design such as manipulating images.
Monitors social channels, identifying opportunities for engagement and audience growth via
existing and new platforms (Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram,
YouTube...)
Exercises excellent news judgment in cultivating content for social media, blog, newsletter and
other channels
Assists Director in identifying and building relationships with journalists, bloggers and social
influencers
Monitors media and keeps appropriate UCP staff members apprised of relevant news
Assists Director with writing and distributing press releases and blog posts
Learns and understands UCP’s voice, brand, audience and position on issues in the disability
community. Ability to communicate organizational messages to diverse audiences in keeping with
brand and voice
Qualifications:









Bachelor’s Degree in communications, marketing or related field
1-2 years of experience in communications, marketing or related field
Experience working under tight deadlines and across organizational structures
Excellent organizational and prioritization skills
Ability to thrive under pressure and deliver products and services in a timely manner
Commitment to advocating for a life without limits for people with disabilities
Well-developed interpersonal skills and sense of humor
Knowledge of Adobe Creative Suite, basic HTML and CMS platforms desired but not required
Interest in photography and/or videography a plus, but not required
Working Conditions:
This position description does not include a comprehensive listing of activities, duties and responsibilities
of the incumbent. The incumbent is responsible for performing other duties as assigned.
To Apply:
Send your resume and cover letter to Shelly DeButts, Director of Marketing and Communications at
[email protected] or fax to 202-776-0414. No calls, please.