Download Business Technology / School Store: Marketing Plan Project Rubric

Business Technology / School Store:
Marketing Plan Project Rubric
Introduction
Product
Price
Place
Promotion
Budget and
Evaluation
October 7, 2013
9-10
Summarizes all
four P’s
Describes all
primary possible
products the store
may sell
Describes pricing
for all the primary
products the store
is likely to sell or
uses examples to
give the reader a
general idea of
pricing strategy
6-8
2-3 P’s well
covered
Describes 50-75%
of primary possible
products the store
may sell
Describes pricing
for some of the
primary products
the store is likely to
sell or uses
examples which
give the reader an
incomplete idea of
pricing strategy
3-5
1-2 P’s well
covered
Describes 25-50%
of primary
possible products
the store may sell
Describes pricing
for only a few of
the primary
products the store
is likely to sell or
uses examples
which give the
reader an
incomplete idea of
general pricing
strategy
Describes only
one of the
alternative
locations for
selling products
0-3
None of 4 P’s well
covered
Describes 0-25%
of primary
possible products
the store may sell
Describes pricing
for none of the
primary products
the store is likely
to sell
Describes all of the
viable alternative
locations for
selling products,
including the
internet
Describes all of the
promotions being
considered for
increasing sales
Describes some of
the alternative
locations for selling
products
Describes most of
the promotions
being considered
for increasing sales
Describes some of
the promotions
being considered
for increasing
sales
Describes none of
the promotions
being considered
for increasing
sales
Outlines the
expected method
for determining a
marketing budget
and for evaluating
the effectiveness
of marketing
efforts
Outlines the
expected method
for determining a
marketing budget
or for evaluating
the effectiveness of
marketing efforts
Incomplete
outlines of the
expected method
for determining a
marketing budget
or for evaluating
the effectiveness
of marketing
efforts
Does not outline
the expected
method for
determining a
marketing budget
or for evaluating
the effectiveness
of marketing
efforts
Does not describe
alternative
locations for
selling products
Score 0-10