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Twitter:
98% of people ignore mass marketing. Our Guide including @Gartner
research can help support your strategy : [bitly]
Tired of getting a 2% response rate? Maybe it’s time to rethink your
strategy— Our Guide with @Gartner research has ways to get started:
[bitly]
Facebook:
By 2015, 80% of discretionary spending will be driven by digital marketing.
Download A Marketer’s Guide to Multichannel Campaign Management
to learn why: [bitly]
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Blog
Why Mass Marketing is Dying—and What You Should do Instead
By: Mitch Frazier
The “traditional” approach to campaign management is to “blast” static marketing messages to consumers using a mass
marketing strategy. This strategy could include traditional channels such as direct mail or print, or interactive marketing
channels like email, Facebook, or Twitter. Regardless of whether it’s a digital channel or a traditional channel, one thing
holds true:
Mass marketing is no longer enough.
Our publication titled: A Marketer’s Guide to Multichannel Campaign Management exposes just how ineffective this
type of long-term marketing strategy really is and provides the actionable advice you need to evolve your interactive
marketing and transform the way you think about marketing campaigns. Sure, mass-marketing is easy—and to many
seasoned marketing veterans, it’s very familiar territory. But, on average, marketers only see about a 2% response rate
from mass marketing strategies—and that’s even on the decline!
So why is mass marketing so ineffective? The quick answer is its irrelevancy and lack of value.
In this new era of connectivity, consumers expect companies to market to them in a way that is relevant, insightful, and
adds value to their lives. Bottom line: if it doesn’t benefit them in some way, they will not engage.
So what’s a marketer to do? Research shows that in order to be most effective, marketers should adopt a digital
marketing approach to campaign management. Hint: using digital channels alone is NOT the answer.
Instead, start with a digital marketing formula that includes:
•Addressable advertising
•Contextual marketing
•Transactional marketing
•Social marketing
By adopting this type of campaign strategy, marketers can promote a mutually beneficial brand experience aimed at
satisfying customers’ wants and needs.
To learn how to transform your under-performing campaigns into digital marketing
campaigns that drive increased customer engagement and ROI, download our
publication: A Marketer’s Guide to Multichannel Campaign Management
featuring research from leading Analyst firm Gartner.
Get the Guide
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