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MOST POPULAR MC Q “S OF MKT 501 POPULAR Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Select correct option: Direct selling Newspaper Radio Television While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience cost Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relations Sales promotion Advertising Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction Growth Maturity Decline The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share and low market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity Which of the following is TRUE statement? Select correct option: Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Select correct option: Premium Cost Salary Wage Advertising is used by which of the following? Select correct option: Business firms Nonprofit organizations Professionals All of the given options Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Select correct option: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person Which of the following is NOT an example of variable cost? Select correct option: Rent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option: Introduction stage Growth stage Maturity stage Decline stage For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Why companies are moving towards marketing public relations? Select correct option: To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost Which of the following involves designing and manufacturing the container or wrapper for a product? Select correct option: Labeling Branding Product line Packaging Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience Cost Solution Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information All of the following are the examples of controllable factorsEXCEPT: Select correct option: Line of business Corporate culture Overall objectives of organizations Competition in the market Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness Top of mind Mind share Which of the following sets floor for the price that company can charge for its product? Select correct option: Product Premium Promotion Cost Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing An event designed to attract the public's attention to the promoters is known as: Select correct option: Press release Public relation Publicity stunt Publicity In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option: Skimming Psychological Cost-orientated Penetration The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Select correct option: Catchy jingles Humor Catch-phrases All of the given options In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option: Premium product Discounted product On-sale item Loss leader Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government market Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand? Select correct option: Publicity Advertising Mind share Branding The growth stage of a product life cycle is associated with: Select correct option: Peak sales Rapidly rising sales Low sales Declining sales Which of the following is the function performed by channel members? Select correct option: Negotiating with buyers Promotion Information gathering All of the given options Which of the following are the costs that do not vary with production or sales level? Select correct option: Fixed cost Variable cost Target cost Total cost In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount Quantity discount Cash discount A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost? Select correct option: Rs. 350000 Rs. 150000 Rs. 300000 Rs. 200000 Which of the following includes all activities involved in selling goods and services to those buying for resale or business use? Select correct option: Discounting Retailing Franchising Wholesaling Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement ________ is the usual, widely recognized, channel with a range of ‘middlemen’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction All are the functions of retailing EXCEPT: Select correct option: Choice Delivery Producing Packing Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand ________ is the usual, widely recognized, channel with a range of ‘middlemen’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers? Select correct option: Discount stores Wholesalers Factory outlets Independents Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal Which of the following is NOT a type of wholesalers market? Select correct option: Specialty wholesalers Manufacturers’ sales branches and offices Agents and brokers Merchant wholesalers When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option: Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget Which of the following is used to segment and analyze consumer’s buying behavior? Select correct option: Promotional mix Integrated marketing communication Marketing communication Customer database Which of the following advertising is effective in metropolitan and high-traffic areas? Select correct option: Newspaper Radio Television Billboards A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning Identify which of the following is an aggressive strategy. Select correct option: Intensification Diversification Harvesting Vertical integration What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy