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MOST POPULAR MC Q “S OF MKT 501
POPULAR
Which of the following is also known as problem child?
Select correct option:
Dogs
Questions marks
Cash cows
Stars
Advertising slogans are often proved to be the most effective means of
_____________ to one or more aspects of a product or products.
Select correct option:
Drawing attention
Marketing communication
Publicity
Sales promotion
Which stage in the PLC normally lasts longer and poses strong challenges to the
marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Which of the following gives the exact position of a company’s product with
respect to market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Which of the following is NOT a media of advertising?
Select correct option:
Direct selling
Newspaper
Radio
Television
While considering the place for a product which of the following is important
for customer.
Select correct option:
Communication
Convenience
cost
Which of the following is NOT an external source of idea generation?
Select correct option:
Top management
Competitors
Suppliers
Customers
When any customer does not fully likes the product or talks in favor of the
product, it is known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Which of the following is NOT a part of marketing communication mix?
Select correct option:
Telemarketing
Public relations
Sales promotion
Advertising
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers
Which of the following explains the description of the product?
Select correct option:
Brand
Container
Labeling
Packaging
A company is charging different prices to the customers based on the location.
It is known as:
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Charging more for a soft drink in a vending machine than in a supermarket is
known as:
Select correct option:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
Which of the following stage in the PLC is characterized by rapid market
acceptance, increasing sales, and increasing profits?
Select correct option:
Introduction
Growth
Maturity
Decline
The consumer products and services with unique characteristics or brand
identification for which a significant group of buyers is willing to make a
special purchase effort are called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Retailers are considered under which of the following environment?
Select correct option:
Broad
Weak
Task
Competitive
Which of the following is the task of selecting an overall company strategy for
long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
The purchase of which of the following items is least likely to be affected by
demographic factors?
Select correct option:
Car
Furniture
Computer
Sugar
In BCG matrix, products with low market share and low market growth are
referred to as:
Select correct option:
Dogs
Question marks
Cash cows
Stars
Which of the following is NOT a function performed by a public relations
department?
Select correct option:
Public regulations
Public affairs
Lobbying
Product publicity
Which of the following is TRUE statement?
Select correct option:
Selling and marketing are interchangeable
Marketing is a narrow concept
Selling is a part of marketing
Marketing is a part of selling
Manufacturers of shampoos often send out free samples of their products with
the magazines. This illustrate the use of which of the following element of
promotional mix?
Select correct option:
Personal selling
Sales promotion
Direct mail
Advertising
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
The price of an executive is:
Select correct option:
Premium
Cost
Salary
Wage
Advertising is used by which of the following?
Select correct option:
Business firms
Nonprofit organizations
Professionals
All of the given options
Pictures and specification of product are added in which of the following part
of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Which of the following is a type of price discrimination in which price varies
according to quantity sold?
Select correct option:
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following type of price discrimination can be seen in any market
where excess capacity needs to be eliminated?
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
career in sales may offers:
Select correct option:
Opportunity for advancement
High earnings
Personal satisfaction
All of the given options
Which of the following marketing channel will be best for selling High Tec
products?
Select correct option:
Retailer
Mail order
Selling direct
Wholesaler
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
A secondary-use package can best be defined as which of the following?
Select correct option:
Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe
In BCG matrix, products with high market share and high market growth are
referred to as:
Select correct option:
Dogs
Question marks
Cash cows
Stars
Billboards are example of which of the following advertising media?
Select correct option:
Television
Radio
Newspaper
Outdoor
Which of the following statement is TRUE about publicity?
Select correct option:
Publicity is a tool of direct selling
Publicity is a tool of public relations
Publicity is a tool of sales promotion
Publicity is a tool of advertising
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
What is an outcome of communication and co-operation between sales
personnel?
Select correct option:
Successful selling
Successful team selling
More market growth
More productivity
All are the performance measure for tracking the productivity of sales person
EXCEPT:
Select correct option:
Margin by product category
Revenue per territory
Margin and revenue per product
Revenue per sales person
Which of the following is NOT an example of variable cost?
Select correct option:
Rent of factory
Raw material
Power
Transport
In the _____, the firm faces a trade-off between high market share and high
current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
For which of the following price wars are good in the short run?
Select correct option:
Retailers
Competitors
Customers
Companies
Which of the following can be used to improve the customer’s viewpoint about
firm’s products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Why companies are moving towards marketing public relations?
Select correct option:
To support production, promotion and image
To promote and support product promotion
To support corporate image and product
To support product promotion and selling
Cash cows are SBU's that typically generate:
Select correct option:
Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers
Cost that vary directly with the level of production are referred to as _____.
Select correct option:
Fixed cost
Unit cost
Total cost
Variable cost
Which of the following involves designing and manufacturing the container or
wrapper for a product?
Select correct option:
Labeling
Branding
Product line
Packaging
Core competency guides a firm recombining its abilities in response to demands
from the:
Select correct option:
Retailer
Wholesaler
Environment
Supplier
While considering the place for a product which of the following is important
for customer.
Select correct option:
Communication
Convenience
Cost
Solution
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy
Which of the following BEST describes the consumer’s preference for products
that are widely available to them?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
BATNA stands for what?
Select correct option:
The best available to a new agreement
The best available to a negotiated agreement
The best alternating to a new agreement
The best alternative to a negotiated agreement
Which of the following relating to price is considered as a key element in the
marketing mix?
Select correct option:
The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Which of the following is the sale of consumer products or services in a face to
face manner away from a fixed retail location?
Select correct option:
Industrial selling
Indirect selling
Direct selling
Business to business selling
Which type of media has an advantage of “mass coverage” for promotions?
Select correct option:
Television
Radio
Newspaper
Direct mail
Price is the only element in the marketing mix that produces:
Select correct option:
Fixed cost
Expense
Variable cost
Revenue
Which of the following is the basic role of promotion?
Select correct option:
Interpretation
Communication
Manipulation
Information
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Which of the following is NOT a type of vertical integration?
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
All of the following are the advantages of IMC EXCEPT:
Select correct option:
Company will have a success factor
Money will be less spent
Results will be achieved easily
Lack of consistency in the message of company
The highest degree of share of mind is known as:
Select correct option:
Mind response
Mind awareness
Top of mind
Mind share
Which of the following sets floor for the price that company can charge for its
product?
Select correct option:
Product
Premium
Promotion
Cost
Identify the type of packaging for ice creams.
Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
In the product adoption process, the consumer is stimulated to seek
information about the innovation at which of the following stage?
Select correct option:
Interest
Trial
Awareness
Evaluation
Which of the following is an example of indirect selling?
Select correct option:
B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing
An event designed to attract the public's attention to the promoters is known
as:
Select correct option:
Press release
Public relation
Publicity stunt
Publicity
In which of the following the manager attempts to maintain the same margin
regardless of changes in cost?
Select correct option:
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost
Product planners need to think about products and services on three levels.
Each level adds more customer value. The most basic level is the _____, which
addresses the question, “What is the buyer really buying?”
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following can be used to build up long-term image for a product?
Select correct option:
Free samples
Advertising
Coupons
Price packs
Which of the following is known as a set of marketing tools used by the firms to pursue
its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
Sales decline in the decline stage of the PLC because of technological
advances, increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following is a major determinant of demand for the product in the
market?
Select correct option:
Planning
Promotion
Price
Place
What is the mutual activity of negotiation and decision making?
Select correct option:
Compromise seeking
Common objective
Conflict between parties
Presence of influence
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market
Which pricing strategy involves a company fixing a low price that high-cost
competitors cannot match?
Select correct option:
Skimming
Psychological
Cost-orientated
Penetration
The _____ is the central instrument for directing and coordinating the
marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Which of the following is NOT a part of consumer adoption process?
Select correct option:
Convenience
Trail
Evaluation
Interest
Which of the following offers an incentive to buy a product?
Select correct option:
Direct mail
Public relations
Sales promotion
Advertising
ABC Company has introduced a new beverage in the market. The company must
inform customers about the availability and the benefits of the beverage.
Identify the activitiy of marketing mix involved.
Select correct option:
Place
Price
Promotion
Product
Which of the following is a strategy of using a successful brand name to launch
a new or modified product in a new category?
Select correct option:
Line extension
Co- branding
Brand extension
Multibranding
How TV commercials can catch the attention of customers?
Select correct option:
Catchy jingles
Humor
Catch-phrases
All of the given options
In which of the following company specifically creates a brand to counter a
competitive threat?
Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand
Identify which one of the following is a cash cow.
Select correct option:
A product with high growth and high market share
A product with low growth and high market share
A product with low growth and low market share
A product with high growth and low market share
Which of the following is a part of the media that is specially designed to reach
a very large or the whole population of a country?
Select correct option:
Internet
Electronic media
Mass media
Publicity
A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using
which of the following:
Select correct option:
Forth degree discrimination
Third degree discrimination
Second degree discrimination
First degree discrimination
The label on a soft drink can read "cool and refreshing." For what reason are
these words used?
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal
Manufacturers of shampoos often send out free samples of their products with
the magazines. This illustrate the use of which of the following element of
promotional mix?
Select correct option:
Personal selling
Sales promotion
Direct mail
Advertising
The first television commercial aired in:
Select correct option:
1951
1941
1931
1921
Identify the commercialization decision which involves decisions regarding
launch of product in single or multiple localities?
Select correct option:
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
Which of the following channel is used for standardized items?
Select correct option:
Selling direct
Mail order
Retailer
Wholesaler
The price of which of the following is lower than the cost and is used to drag
customers into a store.
Select correct option:
Premium product
Discounted product
On-sale item
Loss leader
Which of the following is considered as dead end of distribution?
Select correct option:
Promotion
Warehousing
Wholesaling
Retailing
What will be the average cost per unit if a firm produces 600 units at cost of
Rs.120, 000?
Select correct option:
50
100
150
200
Buying and selling of mass consumer goods and services comes under which of
the following markets?
Select correct option:
Business markets
Global markets
Consumer markets
Government market
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Charging more for a soft drink in a vending machine than in a supermarket is
known as:
Select correct option:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
Which of the following is NOT an advantage of penetration pricing?
Select correct option:
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill
Which of the following is NOT a type of vertical integration?
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Which of the following refers to the development of consumer awareness about
a specific product or brand in hope that they will buy the product or brand?
Select correct option:
Publicity
Advertising
Mind share
Branding
The growth stage of a product life cycle is associated with:
Select correct option:
Peak sales
Rapidly rising sales
Low sales
Declining sales
Which of the following is the function performed by channel members?
Select correct option:
Negotiating with buyers
Promotion
Information gathering
All of the given options
Which of the following are the costs that do not vary with production or sales
level?
Select correct option:
Fixed cost
Variable cost
Target cost
Total cost
In which of the following companies reduce price for bulk purchases?
Select correct option:
Seasonal discount
Trade discount
Quantity discount
Cash discount
A company is producing 1000 units at cost of Rs. 500000. Variable cost for the
production of 1000 units is Rs. 350000. What will be fix cost?
Select correct option:
Rs. 350000
Rs. 150000
Rs. 300000
Rs. 200000
Which of the following includes all activities involved in selling goods and
services to those buying for resale or business use?
Select correct option:
Discounting
Retailing
Franchising
Wholesaling
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
BATNA stands for what?
Select correct option:
The best available to a new agreement
The best available to a negotiated agreement
The best alternating to a new agreement
The best alternative to a negotiated agreement
________ is the usual, widely recognized, channel with a range of ‘middlemen’ passing the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction
All are the functions of retailing EXCEPT:
Select correct option:
Choice
Delivery
Producing
Packing
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
A price set by the retailer and often attached to a product with a sticker is
known as:
Select correct option:
Market price
List price
Retail price
Wholesaler price
Which of the following are products and services bought by final consumers for
personal consumption? These include convenience products, shopping products,
specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
In which of the following company specifically creates a brand to counter a
competitive threat?
Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand
________ is the usual, widely recognized, channel with a range of ‘middlemen’ passing the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction
Which of the following buy mostly from producers and sell mostly to retailers
and industrial consumers?
Select correct option:
Discount stores
Wholesalers
Factory outlets
Independents
Which of the following is a reduced price marked on the label or package by
producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal
Which of the following is NOT a type of wholesalers market?
Select correct option:
Specialty wholesalers
Manufacturers’ sales branches and offices
Agents and brokers
Merchant wholesalers
When a firm attempts to increase sales during the maturity stage of the PLC by
changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Which of the following is used to segment and analyze consumer’s buying
behavior?
Select correct option:
Promotional mix
Integrated marketing communication
Marketing communication
Customer database
Which of the following advertising is effective in metropolitan and high-traffic
areas?
Select correct option:
Newspaper
Radio
Television
Billboards
A brand which cost more than other products is called:
Select correct option:
Premium brand
Economy brand
Co-brand
Family brand
Need becomes ________ when they are directed towards a specific object.
Select correct option:
Actual need
Want
Satisfaction
Demand
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Which of the following offers an incentive to buy a product?
Select correct option:
Direct mail
Public relations
Sales promotion
Advertising
Which of the following is the task of selecting an overall company strategy for
long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration
What will be the length of distribution channel for perishable goods?
Select correct option:
Short
Long
Medium
None of the given options
Which of the following is an example of indirect selling?
Select correct option:
B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing
Which of the following is a major determinant of demand for the product in the
market?
Select correct option:
Planning
Promotion
Price
Place
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy