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Transcript
The Importance of Marketing subtitle Agenda Introduction Why is Marketing Important Simple marketing Process Marketing Mix (4p”s) Marketing Mix (4c’s) Simple strategy Exercise on the Marketing Mix Share my experience in Africa with TNT and BAT Why is marketing important? Ensures we get our goods and services to our customers effectively and efficiently Builds and maintains brand value and awareness Delivers profitable growth Builds customer value Enhances shareholder value Companies that focus on customers needs and deliver great customer experience are more successful than those that do not. What is Marketing? Communication Goods Company/ products Money Information Customer/ Buyer/ Consumer Marketing Mix Marketing Mix Target Market Place Product Product: Variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Channels Coverage Assortments Locations Inventory Transport Marketing Mix (4c’s) Customers 4c’s Communication Customer solutions All interactions between your organization and clients Find what the customer wants and needs. Then create the product, service, or solution. Customer cost Consider all costs involved in satisfying your clients, including costs that clients themselves will have to incur to satisfy their needs Convenience How and where does the customer want to purchase? Marketing Mix Strategy Sales promotion Advertising Company Products Services Prices Distribution channels Sales force Public relations Direct Marketing Target Consumers Marketing mix My Experience BAT TNT Thank You Any Questions?
