Download 1 RCNi ROLE DESCRIPTION Job title: Head of Marketing

RCNi
ROLE DESCRIPTION
Job title:
Head of Marketing
Responsible to:
Head of Product Development and Marketing Strategy
Hours:
35 hours per week
Grade:
E
London Weighting:
Outer
Location:
Harrow with possible travel to London RCN HQ and
Cardiff Gate and rest of UK, and overseas if and when
necessary
Overall aims
1. To develop and implement marketing strategies for the company both internally
and externally across individual and institutional markets worldwide to meet
corporate targets for RCNi
2. To manage all processes and the marketing team and design to deliver the
subscription and other direct marketing sales for the company within budget.
3. To create and manage high-quality, profitable marketing campaigns across all
channels, all markets and all market segments to deliver circulation and revenue
targets.
4. To recruit, train, develop and manage a high performing team
5. To oversee and report on all aspects of the marketing process, setting and
ensuring circulation and subscription revenue targets are met.
6. To manage key supplier relationships and develop new ones as necessary via a
tendering and piloting process.
7. To direct and deliver high-quality quantitative and qualitative research and
analysis to provide insight to product development, branding and direct marketing
activities.
8. In collaboration with production and editorial ensure content is optimized for
search engines and web discovery.
9. Participate in the strategic development of direct marketing, CRM, data collection
and database e-commerce operations, ensuring their fitness for purpose.
10. Driving innovation in all areas of marketing, troubleshooting as necessary.
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11. To maintain and develop contact with external organisations, attending events
organised by external bodies in the UK and overseas.
Specific Aims:
1. To contribute as requested to the company’s business and strategic plans
2. To contribute to the setting of and take responsibility for monitoring the
departmental budgets, ensuring that budgets are adhered to by budget holders
across the department
3. To take part in the budget-setting and forecast process
4. To sign-off invoices, purchase orders (within agreed authorisation limits) and
negotiate contracts on behalf of the company
5. To keep abreast of marketing and publishing technology and developments in the
industry
6. Attend SMT meetings by invitation as and when requested
7. To keep the Sales and Marketing Director and the Head of Product Development
and Marketing Strategy aware of marketing KPIs, campaign analysis, key trends
and opportunities and progress against targets.
8. To lead marketing developments across the company
9. To oversee all marketing strategies and plans for all products and services
10. To oversee and analyse campaigns across all channels, to all markets worldwide,
to all appropriate segments
11. To produce high quality insight and analysis for marketing and product
developments
12. To lead on PR activities across the company, working in conjunction with editorial
teams, external agencies and the RCN’s press office as necessary.
13. To lead on branding across the company, ensuring RCNi consistently uses
correct branding across all products and areas of the business. To ensure that
brand guidelines and values are understood and embedded across the company.
14. To work collaboratively with the RCN to ensure marketing, promotions, branding,
PR and other marketing opportunities are identified and maximised for both
companies.
15. To embed and drive a culture of innovation and continuous improvement
16. To maintain fit-for-purpose operations with regard to marketing processes
digitally and in-print
17. To represent RCNi in the wider publishing industry as necessary
18. To take the lead on professional marketing issues across the company, ensuring
that all RCNi marketing processes are guided by best practice
19. To ensure high-quality input to rcni.com to support editorial and sales and
marketing functions online.
20. To lead the marketing team and line manage, supervise and delegate work to the
Marketing Specialists, Designer and Administrator, including but not limited to
undertaking recruitment, development and other people management activities in
accordance with RCNi policies and procedures.
21. To develop a high-performance culture with a motivated and prepared workforce
22. To approve use of freelance cover
23. To ensure that budgets are adhered to by budget holders.
24. To undertake any other duties commensurate with the grade of the post as
directed by the Head of Product Development and Marketing Strategy or Sales &
Marketing Director.
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RCNi strives to provide equality of opportunity and the post holder should be
sensitive of this organisational objective at all times when carrying out their duties.
Reviewed: Helen Sumner June 2015
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