Download here - DESQ

Job Description:
Business Development Manager
Overview
The Business Development Manager’s role is to create and nurture relationships with our clients,
and bring business in to the company. They are responsible for the management and delivery of all
sales and marketing activity, working closely with the Directors and the Senior Management Team.
Main Purpose of Job
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Setting sales and marketing KPIs to achieve the strategic aims of the business.
Responsible for the achievement of DESQ’s sales targets.
Responsible for the planning and reporting of DESQ’s sales and marketing activities.
Responsible for bid writing and tender submissions, in collaboration with the Creative Director
and Producers.
Responsible for the implementation of all marketing activity.
Networking and activity to maintain existing clients and generate new clients.
Scope of Job
Responsible to:
Creative Director
Responsible for:
Salary:
Planning, managing and delivering the company’s sales and marketing
strategy; management of all sales and marketing activities.
£40k, plus bonus
Location:
Sheffield, with frequent travel
Main Duties
SALES
 Day to day leadership and management of the sales and marketing activities at DESQ.
 Attending meetings with partners, clients and potential clients.
 Maximising inbound sales opportunities.
 Updating the CRM effectively with all appropriate data and providing accurate MI to the Senior
Management Team and Directors.
 Reporting on activities towards targets to the Senior Management Team and Directors.
 Leading the bid / tender writing process, in collaboration with the Creative Director and
Producers as appropriate.
 Researching potential target industries and customers.
 As part of the Senior Management Team, ensuring that sales and production activity and
targets are aligned.
MARKETING
 Implementing DESQ’s marketing strategy.
 Leading all marketing activity and ensuring it fits with the marketing strategy.
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Development of case studies and marketing collateral.
Managing the company’s social media accounts and posting relevant content.
Arranging for the company to attend relevant industry events and conferences.
Reporting on activities towards targets to the Senior Management Team and Directors.
ADMIN
 Prepare for and chair the weekly sales meeting.
 Manage and organise the business development folders, ensuring content is up to date and
reusable.
Performance Criteria
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Ability to communicate DESQ’s offer to clients and partners
Achievement of DESQ’s sales targets
Effective response to sales opportunities
Ability to meet deadlines
Ability to maintain high standards of written and interpersonal communication
Ability to work effectively as part of the Senior Management Team
Ability to tailor sales and marketing activity to DESQ’s strategic aims
Ownership, initiative and flexibility to the responsibilities of the job
Key attributes and skills
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At least 3 years’ experience in a sales role for a digital agency, with a proven track record of both
Account Management and new client sales
Articulate, friendly and presentable
Good team player
Self-motivated
Organised and efficient
Computer literate (Word, Excel, Outlook, PowerPoint)
Strong communication skills
Excellent motivational and leadership skills
Persuasive and assertive with the ability to deal with uncomfortable situations
Desirable knowledge/skills:
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Experience of the e-learning industry
Understanding of typical activities and production processes within a digital agency