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Marketing Innovation Circle Mobility Sales Service Social Marketing Analytics Work Big data Gamification 1 Marketing Innovation Circle Objectives Get into at least one Gartner Quadrant 2016 Marketing Resource Management Quadrant Multi-Channel Campaign Execution Quadrant Integrated Marketing Management Quadrant Theme of 2015 Go Digital 2 Innovation Circle Team Divided into 3 sub teams targeting Pure Innovation Competition Neutralization Current Gaps and Issues Gaps Analysis Competitive Analysis Simran Rajshree Jyoti Pawan Nitish Shikha Vaibhav Vipin Ritu Saveer Sandeep Navna Industry Analysis Pulkit Priya 3 Innovation Circle Progress So far 1.Conducted CRMnext Training for all Team Members on Campaigns Related Budgets and Expenses Lead Creation on Campaign Mailing List Offers Templates Campaign Scheduling Mail Blaster 2.Divided team and allocated into Research Area 4 Innovation Circle- CRMnext Gaps Quick Wins 1.‘Product’ on Campaign should be non-mandatory (Since Corporate Campaigns can also be run) 2.Expense Object underutilized by Customer (Must be more tightly integrated with Budgets) 3.Multiple Budgets on Campaigns 4.Campaign Scheduling within campaigns 5.Offers’ very loosely linked to Campaigns (i.e. Tighter Integration functionally) 6.ROI ‘ of Campaign measurement 5 Competition- Multichannel Campaign ‘ 6 Competition- MRM Magic Quadrant for Marketing Resource Management ‘ 7 Competition- Integrated Marketing Magic Quadrant for Integrated Marketing Management ‘ 8 Innovation Circle Enhancements 1.Visual Campaign Designer 2.Visual Segmentation 3.Marketing Content Management 4.Social Marketing 5.Campaign Content Publishing Push of content to Client’s Content Website Creation of Landing pages Banner Campaign ‘ SSP Publishing of campaigns 9 Innovation Circle Thank You ‘ 10