cloud computing as an entrance for start
... appropriate. By reviewing the literature regarding Cloud ERP and the TOE framework, propositions could be developed. This research follows a qualitative approach and data is gathered through 15 semi-structured interviews with start-ups and experts. The results show that certain factors are significa ...
... appropriate. By reviewing the literature regarding Cloud ERP and the TOE framework, propositions could be developed. This research follows a qualitative approach and data is gathered through 15 semi-structured interviews with start-ups and experts. The results show that certain factors are significa ...
UNIVERSIDAD DE MURCIA
... develop WOMM (de Vries et al., 2012; Feng and Papatla, 2014; Kumar and Rani, 2013). The key is how to trigger consumers to spread the word about products and brands. Companies can reach two objectives with a WOMM campaign: a fast diffusion of the information, or to persuade consumers to buy the prod ...
... develop WOMM (de Vries et al., 2012; Feng and Papatla, 2014; Kumar and Rani, 2013). The key is how to trigger consumers to spread the word about products and brands. Companies can reach two objectives with a WOMM campaign: a fast diffusion of the information, or to persuade consumers to buy the prod ...
Why Should Small Firms Adopt eBusiness? A Framework for
... resistance to new changes or practices such as eBusiness (Beck, Wigand & König 2005; Tsao, Lin & Lin 2004). The ability of staff to gain new eBusiness knowledge through training also varies with firms, depending on the extent to which owners are concerned that staff will not be available for daily o ...
... resistance to new changes or practices such as eBusiness (Beck, Wigand & König 2005; Tsao, Lin & Lin 2004). The ability of staff to gain new eBusiness knowledge through training also varies with firms, depending on the extent to which owners are concerned that staff will not be available for daily o ...
Hauser Report | Review of the Catapult network
... management and governance arrangements. Over 500 overwhelmingly positive responses were received, welcoming the proposals and suggesting a wide range of areas for future investment. This input from the research and business community complemented work undertaken by Innovate UK itself to define the s ...
... management and governance arrangements. Over 500 overwhelmingly positive responses were received, welcoming the proposals and suggesting a wide range of areas for future investment. This input from the research and business community complemented work undertaken by Innovate UK itself to define the s ...
Broadening The Boundaries: The Development Of Marketing
... and Cox, 1948). Alderson and Cox (1948) also emphasised consumer behaviour in their discussion about attitudes and motivations of buyers and sellers. They focused on how it was important to understand the motivations of what people do (Alderson and Cox, 1948). It was not until 1968 that Engel create ...
... and Cox, 1948). Alderson and Cox (1948) also emphasised consumer behaviour in their discussion about attitudes and motivations of buyers and sellers. They focused on how it was important to understand the motivations of what people do (Alderson and Cox, 1948). It was not until 1968 that Engel create ...
Newsletter for the Members of the AMA Global Marketing Special
... • Changes in the governance and missions of universities that result from different funding regimes and an increasing role in economic development • Methodologies to analyse the potential for transfer of knowledge exchange policies and practices between university cityregions and case studies that i ...
... • Changes in the governance and missions of universities that result from different funding regimes and an increasing role in economic development • Methodologies to analyse the potential for transfer of knowledge exchange policies and practices between university cityregions and case studies that i ...
The Principles of Pride
... adopt new behaviors by moving through a series of stages. The stages are adapted primarily from Prochaska and others’ (1992) transtheoretical model of behavior change. Individuals are motivated to move from one stage to the next by new information and by the influence of peers and opinion leaders ga ...
... adopt new behaviors by moving through a series of stages. The stages are adapted primarily from Prochaska and others’ (1992) transtheoretical model of behavior change. Individuals are motivated to move from one stage to the next by new information and by the influence of peers and opinion leaders ga ...
Economic Doctrines and Approaches to Antitrust
... Ultimately, in the absence of strong empirical evidence, debates over the appropriate approach to antitrust boil down to ideology. As Jacobs notes, “To the question of why refrain (or intervene), Chicagoans would claim that, for the most part, markets function efficiently and courts do not. Post-Chi ...
... Ultimately, in the absence of strong empirical evidence, debates over the appropriate approach to antitrust boil down to ideology. As Jacobs notes, “To the question of why refrain (or intervene), Chicagoans would claim that, for the most part, markets function efficiently and courts do not. Post-Chi ...
Business, Innovation, and Knowledge Ecosystems
... Valkokari & Valkokari, 2014). Thus, ecosystems are dynamically evolving through interactions between ecosystem actors and should not be perceived from a deterministic or linear viewpoint (Wallner & Menrad, 2011). Furthermore, the economic ecosystem may consist of both networks of multiple firms and ...
... Valkokari & Valkokari, 2014). Thus, ecosystems are dynamically evolving through interactions between ecosystem actors and should not be perceived from a deterministic or linear viewpoint (Wallner & Menrad, 2011). Furthermore, the economic ecosystem may consist of both networks of multiple firms and ...
Unifying Within- and Between-Generation Bet
... only between-generation variation in the offspring number, equation (1) is the appropriate long-term fitness metric, provided that N is infinitely large. Averaging across years, the expected fitnesses of all the genotypes are as in the spatial case. Unlike the spatial case, however, the variances ti2 i ...
... only between-generation variation in the offspring number, equation (1) is the appropriate long-term fitness metric, provided that N is infinitely large. Averaging across years, the expected fitnesses of all the genotypes are as in the spatial case. Unlike the spatial case, however, the variances ti2 i ...
What is the True Value of a Lost Customer?
... retention models. An empirical application of the model to the online banking industry shows that the financial impact of disadoptions can be substantial. The results demonstrate that firms suffer financial losses not only when their own customers disadopt a new service or product, but also when the ...
... retention models. An empirical application of the model to the online banking industry shows that the financial impact of disadoptions can be substantial. The results demonstrate that firms suffer financial losses not only when their own customers disadopt a new service or product, but also when the ...
Ataman, Berk, Carl F. Mela and Harald J. van Heerde
... number of new-product diffusion studies have incorporated internal, manageable factors in the diffusion process. Specifically, these studies have led to important insights into how marketing affects the growth and/or market potential of durable goods (see Bass et al. 2000 for a review). In spite of t ...
... number of new-product diffusion studies have incorporated internal, manageable factors in the diffusion process. Specifically, these studies have led to important insights into how marketing affects the growth and/or market potential of durable goods (see Bass et al. 2000 for a review). In spite of t ...
Press Release
... sealant “Pattex RE-NEW” which can be applied straight onto unsightly old sealant without any special craft skills or tools. Pattex’s history also constitutes a marketing success story, one in which communications have been consistently aligned to customer requirements over the last 60 years. For exa ...
... sealant “Pattex RE-NEW” which can be applied straight onto unsightly old sealant without any special craft skills or tools. Pattex’s history also constitutes a marketing success story, one in which communications have been consistently aligned to customer requirements over the last 60 years. For exa ...
Definition and Theory in Social Innovation
... itself from other types of innovation. One of the most important and recent collective efforts to pursue the expansion and definition of the term is contained in the Vienna Declaration, the main achievement of the 2011 Challenge Social Innovation Conference. The Vienna Declaration promotes social in ...
... itself from other types of innovation. One of the most important and recent collective efforts to pursue the expansion and definition of the term is contained in the Vienna Declaration, the main achievement of the 2011 Challenge Social Innovation Conference. The Vienna Declaration promotes social in ...
Definition and Theory in Social Innovation
... itself from other types of innovation. One of the most important and recent collective efforts to pursue the expansion and definition of the term is contained in the Vienna Declaration, the main achievement of the 2011 Challenge Social Innovation Conference. The Vienna Declaration promotes social in ...
... itself from other types of innovation. One of the most important and recent collective efforts to pursue the expansion and definition of the term is contained in the Vienna Declaration, the main achievement of the 2011 Challenge Social Innovation Conference. The Vienna Declaration promotes social in ...
Investigating the Distinguishing Characteristics of Users
... People used to use only landline before cell phones become popular; many marketing or public opinion surveys also have traditionally been conducted only by landline telephone. Nonetheless, if we see cell phones or smart phones as a new adopted technology, then those who accept cell phones and cut th ...
... People used to use only landline before cell phones become popular; many marketing or public opinion surveys also have traditionally been conducted only by landline telephone. Nonetheless, if we see cell phones or smart phones as a new adopted technology, then those who accept cell phones and cut th ...
Creating firm, customer, and societal value: Toward
... 3.2. Practice innovation The other recurring pattern of positive marketing is a practice innovation — an original assemblage of existing and new materials, meanings, and competencies. Unlike material-meaning innovations, practice innovations entail not only new materials and meanings, but also new c ...
... 3.2. Practice innovation The other recurring pattern of positive marketing is a practice innovation — an original assemblage of existing and new materials, meanings, and competencies. Unlike material-meaning innovations, practice innovations entail not only new materials and meanings, but also new c ...
Product Innovation and Product Innovation Marketing: Theory
... Product innovation and marketing an innovation are usually regarded as two distinct issues: marketing scientists tend to take product innovation as given and do not worry about the decision on investing in product innovation at all while economists assume that any product innovation is successful, i ...
... Product innovation and marketing an innovation are usually regarded as two distinct issues: marketing scientists tend to take product innovation as given and do not worry about the decision on investing in product innovation at all while economists assume that any product innovation is successful, i ...
On Marketing Innovation of SMEs in Conjunction with Customer Satisfaction
... 1. The concept of retaining lasting customers Most of Chinese medium and small enterprises do their best to look for new customers, and gain customers from competitors. But they ignore retaining old customers who know enterprises more than new customers, can save cost for enterprises, pay more relia ...
... 1. The concept of retaining lasting customers Most of Chinese medium and small enterprises do their best to look for new customers, and gain customers from competitors. But they ignore retaining old customers who know enterprises more than new customers, can save cost for enterprises, pay more relia ...
TARGET AUDIENCES AND COMMUNICATION CHANNELS OF
... choices and increasing physical activity. These team-based competitions encourage the residents of individual states not only to make themselves healthier but also the states in which they live. To promote and sustain these programs, directors of the programs incorporate public relations strategies ...
... choices and increasing physical activity. These team-based competitions encourage the residents of individual states not only to make themselves healthier but also the states in which they live. To promote and sustain these programs, directors of the programs incorporate public relations strategies ...
PES UNIVERSITY, Bangalore - Department of Management Studies
... What is the significance of Self-Concept in consumer psychology? How does Reference Groups influence the marketing of a product? ...
... What is the significance of Self-Concept in consumer psychology? How does Reference Groups influence the marketing of a product? ...
Marketing Innovation in China Enterprises under Global Economic Environment
... 2 The Main Content of Chinese Enterprises’ Marketing Innovation Although many aspects are involved in enterprises’ marketing innovation to face the challenge of economic globalization, the following four innovations are most important: management conception innovation, market innovation, product inn ...
... 2 The Main Content of Chinese Enterprises’ Marketing Innovation Although many aspects are involved in enterprises’ marketing innovation to face the challenge of economic globalization, the following four innovations are most important: management conception innovation, market innovation, product inn ...
Web-shoppers and non-shoppers: compatibility, relative advantage
... are related to direct marketing behavior on the Internet. Use of browsing activities either at home, or at the office From another point of view, Web browsing activities reflect compatibility of consumers’ lifestyle with Web-shopping behavior. In principle, the term ‘‘browsing’’ means the ongoing se ...
... are related to direct marketing behavior on the Internet. Use of browsing activities either at home, or at the office From another point of view, Web browsing activities reflect compatibility of consumers’ lifestyle with Web-shopping behavior. In principle, the term ‘‘browsing’’ means the ongoing se ...
Drucker`s insights on market orientation and innovation: implications
... than developing new and innovative technology platforms, established high-technology companies often strive to protect their initial innovations without aggressively pursuing newer innovations (Christensen 1997; Leonard-Barton 1992). Moreover, technology firms constantly face a challenge in ensuring ...
... than developing new and innovative technology platforms, established high-technology companies often strive to protect their initial innovations without aggressively pursuing newer innovations (Christensen 1997; Leonard-Barton 1992). Moreover, technology firms constantly face a challenge in ensuring ...
marketing strategy formulation for innovative product development
... performing specific product development stage in order to transmit completed work to another department which carries out the next step. Sequential product development method has its advantages, it helps to impose order and control of high-risk and complex new product development projects, but using ...
... performing specific product development stage in order to transmit completed work to another department which carries out the next step. Sequential product development method has its advantages, it helps to impose order and control of high-risk and complex new product development projects, but using ...
Diffusion of innovations
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003). Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards. Diffusion manifests itself in different ways in various cultures and fields and is highly subject to the type of adopters and innovation-decision process.