Business-to-business marketing, organizational buying behaviour
... alternatives is formed for more in-depth evaluation using some other evaluation and choice rule. A weighted compensatory or lexicographic rule may be applied for evaluating the alternatives in the short list (consideration set). See Payne et al. (1993) for a discussion of these heuristics. Thus, a c ...
... alternatives is formed for more in-depth evaluation using some other evaluation and choice rule. A weighted compensatory or lexicographic rule may be applied for evaluating the alternatives in the short list (consideration set). See Payne et al. (1993) for a discussion of these heuristics. Thus, a c ...
Technological Innovation Drives Hi-tech SMEs in Sustain
... enterprises. As a result, governments should take all kinds of measures to stimulate, guide and support small and medium High-tech enterprises in the process of technological innovation. First of all, governments should establish favorable policies to stimulate sustainable development of small and m ...
... enterprises. As a result, governments should take all kinds of measures to stimulate, guide and support small and medium High-tech enterprises in the process of technological innovation. First of all, governments should establish favorable policies to stimulate sustainable development of small and m ...
Product Development - USC Price School of Public Policy
... Abstract Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant ...
... Abstract Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant ...
Brief Analysis of Marketing Innovation in Photovoltaic Industry of Xinyu City
... guide which either integrating related enterprises’ resources in xinyu city and releasing related policy or supporting in aspects of capital and market. 4.2 To building a strong entrepreneurs team Entrepreneurs are the subject of innovation who engage in operation innovation, take risk and manage en ...
... guide which either integrating related enterprises’ resources in xinyu city and releasing related policy or supporting in aspects of capital and market. 4.2 To building a strong entrepreneurs team Entrepreneurs are the subject of innovation who engage in operation innovation, take risk and manage en ...
Emerging responses to climate change in pastoral
... Over centuries, pastoralists have developed successful mechanisms to deal with natural variability in climatic conditions. They therefore have the knowledge, experience and potential to be able to adapt to climate change, which is likely to involve even greater climatic fluctuations than in the past ...
... Over centuries, pastoralists have developed successful mechanisms to deal with natural variability in climatic conditions. They therefore have the knowledge, experience and potential to be able to adapt to climate change, which is likely to involve even greater climatic fluctuations than in the past ...
Chapter 16 Helping Consumers to Remember
... Disposing refers to how consumers get rid of products and packaging. ...
... Disposing refers to how consumers get rid of products and packaging. ...
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... were developed in collaboration with socio-economists, agronomists, breeders, nutritionists and specialists in gender and value chain approaches from CIP, FCI and UH in Kenya, AVRDC in Tanzania and the University of KwaZulu-Natal in South Africa, and pre-tested with farmers. The questionnaires were ...
... were developed in collaboration with socio-economists, agronomists, breeders, nutritionists and specialists in gender and value chain approaches from CIP, FCI and UH in Kenya, AVRDC in Tanzania and the University of KwaZulu-Natal in South Africa, and pre-tested with farmers. The questionnaires were ...
Entrepreneurship 101 for Early Career Scientists
... What is the current competition, and what is your competitive advantage? What other firms or organizations might also introduce such an innovation? What are the current/historical industry trends? Alaina G. Levine Quantum Success Solutions ...
... What is the current competition, and what is your competitive advantage? What other firms or organizations might also introduce such an innovation? What are the current/historical industry trends? Alaina G. Levine Quantum Success Solutions ...
analysis of high-technology product development models
... same time, blessed and condemned due to revolutionary improvements that result in technological discontinuities. It could be concluded now that high-tech products are complex, advanced, requiring specific technical knowledge, which is technologically discontinued, and being produced at the companies ...
... same time, blessed and condemned due to revolutionary improvements that result in technological discontinuities. It could be concluded now that high-tech products are complex, advanced, requiring specific technical knowledge, which is technologically discontinued, and being produced at the companies ...
Study on Adoption of E-commerce in SMEs
... are not reaching SMEs. Government needs to reassess how best to reach their targeted audience – perhaps by working more closely with educational institutions. 4.3 External consultants External consultants were hired by a number of SMEs to complete the adoption process or to install telecommunication ...
... are not reaching SMEs. Government needs to reassess how best to reach their targeted audience – perhaps by working more closely with educational institutions. 4.3 External consultants External consultants were hired by a number of SMEs to complete the adoption process or to install telecommunication ...
Study on the Patterns of Marketing Innovation of Enterprise
... 2.1 The pattern of initiative marketing innovation The meaning of initiative marketing innovation is a kind of innovation that based on the enterprises’ own R& D; it aims at the promotion of marketing ability and the innovation in marketing pattern. Initial leaders are in the monopolistic position c ...
... 2.1 The pattern of initiative marketing innovation The meaning of initiative marketing innovation is a kind of innovation that based on the enterprises’ own R& D; it aims at the promotion of marketing ability and the innovation in marketing pattern. Initial leaders are in the monopolistic position c ...
Here - EHFF
... Disruptive innovations are made possible because they get started in two types of markets that incumbents overlook. Low-end footholds exist because incumbents typically try to provide their most profitable and demanding customers with ever-improving products and services, and they pay less attentio ...
... Disruptive innovations are made possible because they get started in two types of markets that incumbents overlook. Low-end footholds exist because incumbents typically try to provide their most profitable and demanding customers with ever-improving products and services, and they pay less attentio ...
Predicting Successful Memes using Network and - Yong
... and (ii) it supplies network structure, content of messages, spreading events, and ways to define memes concretely. Between a pair of users (u, v), we consider three main types of interactions: (i) u can follow v to subscribe to v’s activities (tweets, retweets, etc.); (ii) u can retweet v’s message ...
... and (ii) it supplies network structure, content of messages, spreading events, and ways to define memes concretely. Between a pair of users (u, v), we consider three main types of interactions: (i) u can follow v to subscribe to v’s activities (tweets, retweets, etc.); (ii) u can retweet v’s message ...
Innovation and product innovation in marketing strategy
... mindsets, skills, behaviors and decision structures in an environment of global resources, flexible, efficient, resilient business processes and focused analytics (Prahalad and Krishnan, 2009). As of the time of study, a leading automobile firm of India has designed and developed an indigenous low c ...
... mindsets, skills, behaviors and decision structures in an environment of global resources, flexible, efficient, resilient business processes and focused analytics (Prahalad and Krishnan, 2009). As of the time of study, a leading automobile firm of India has designed and developed an indigenous low c ...
syllabus - Высшая школа экономики
... framework for innovations. Course “Marketing and Innovations” provides comprehensive understanding of innovations from marketing science perspective. The course is for students that are interested in commercialization of innovations both in small entrepreneurial companies and large corporations. It’ ...
... framework for innovations. Course “Marketing and Innovations” provides comprehensive understanding of innovations from marketing science perspective. The course is for students that are interested in commercialization of innovations both in small entrepreneurial companies and large corporations. It’ ...
Combining Propensity and Influence Models for Product Adoption
... A central problem in modern marketing is that of constructing decision models to select potential customers to target in a marketing campaign in such a way as to maximize the ensuing number of adoptions. A direct marketing method consists in selecting those individuals from a potential customer popu ...
... A central problem in modern marketing is that of constructing decision models to select potential customers to target in a marketing campaign in such a way as to maximize the ensuing number of adoptions. A direct marketing method consists in selecting those individuals from a potential customer popu ...
Innovation and Raising Australia`s Productivity Growth
... regulation), flexibility (labour arrangements and regulations impacting on production decisions) and capabilities (skilled people, knowledge systems and infrastructure).”3 Further, innovation is also critical to economic growth. For example, as noted by the OECD, “developing the innovative effort, i ...
... regulation), flexibility (labour arrangements and regulations impacting on production decisions) and capabilities (skilled people, knowledge systems and infrastructure).”3 Further, innovation is also critical to economic growth. For example, as noted by the OECD, “developing the innovative effort, i ...
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... derives from consumers’ increasing willingness to reduce the ecological footprint of their consumption choices (Harrison et al., 2005), and from public concern about pollution, supporting increasingly restrictive policies punishing environmentally harmful behaviours (Porter and van der Linde, 1995). ...
... derives from consumers’ increasing willingness to reduce the ecological footprint of their consumption choices (Harrison et al., 2005), and from public concern about pollution, supporting increasingly restrictive policies punishing environmentally harmful behaviours (Porter and van der Linde, 1995). ...
strategic management of innovations
... processes can slow down, if not paralyze, corporate innovation. In this connection, Govindarajan and Trimble (2005: 5) speak of an organization code that enables or disables a company from pursuing innovation. Following Govindarajan and Trimble (2005: 5), Table 3.1 explores possible organizational c ...
... processes can slow down, if not paralyze, corporate innovation. In this connection, Govindarajan and Trimble (2005: 5) speak of an organization code that enables or disables a company from pursuing innovation. Following Govindarajan and Trimble (2005: 5), Table 3.1 explores possible organizational c ...
Factors that influence new drug diffusion amongst EU primary care
... In addition, Mikkelsen (2013) did not distinguish between physicians, e.g. primary or secondary care. In contrast, this thesis focused on primary care physicians, i.e. general physicians and family physicians, specifically, as in multiple European countries the general physician (GP) is considered a ...
... In addition, Mikkelsen (2013) did not distinguish between physicians, e.g. primary or secondary care. In contrast, this thesis focused on primary care physicians, i.e. general physicians and family physicians, specifically, as in multiple European countries the general physician (GP) is considered a ...
Basic propositions for the study of the technological innovation
... technology lies between scientific knowledge and the productive activities derived from it. Thus understood, the function of technology is limited exclusively to the improvement and/or creation of new processes, products and services. Traditionally, the word “technology” has been used extensively to ...
... technology lies between scientific knowledge and the productive activities derived from it. Thus understood, the function of technology is limited exclusively to the improvement and/or creation of new processes, products and services. Traditionally, the word “technology” has been used extensively to ...
effect of integrated marketing communications in driving new
... describe modern marketing programmes. Nnabuko(1998) summarized that any marketing strategy that is no longer successful in penetrating the market should be discarded and replaced with new ones. Accordingly, marketing communications mix has been extended beyond the five old promo tools which were adv ...
... describe modern marketing programmes. Nnabuko(1998) summarized that any marketing strategy that is no longer successful in penetrating the market should be discarded and replaced with new ones. Accordingly, marketing communications mix has been extended beyond the five old promo tools which were adv ...
Measuring Innovation
... the necessary change to turn ideas into value is often difficult, costly, and introduces risk that if not managed could end up harming the business. So if businesses must innovate in order to succeed, in order to grow, then understanding what is involved in Innovation and how to assure success and l ...
... the necessary change to turn ideas into value is often difficult, costly, and introduces risk that if not managed could end up harming the business. So if businesses must innovate in order to succeed, in order to grow, then understanding what is involved in Innovation and how to assure success and l ...
Marketing Innovation: The Unheralded Innovation Vehicle to
... ecology, evolutionary economics, and strategy, to study industry life cycle. These studies are based on similar, complementary and/or competing assumptions and a range of variables resulting in life cycles stages of slightly varying numbers. For example, employing evolutionary economics, Gort and Kl ...
... ecology, evolutionary economics, and strategy, to study industry life cycle. These studies are based on similar, complementary and/or competing assumptions and a range of variables resulting in life cycles stages of slightly varying numbers. For example, employing evolutionary economics, Gort and Kl ...
Diffusion of innovations
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003). Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards. Diffusion manifests itself in different ways in various cultures and fields and is highly subject to the type of adopters and innovation-decision process.