Download Details of Projects to be placed on the main Marketing group website

Name and contact details:
Laura Chamberlain
[email protected]
ABS 240
Biography:
Laura conducts research in the field of marketing psychology. In particular, her
doctoral research investigates the antecedents and consequences of emotional
responses to threat appeal stimuli. The research intends to contribute not only a close
examination of emotional responses to threat appeal stimuli but also the effectiveness
of such stimuli in terms of changing consumers behavioural intentions. She is
particularly interested in physiological measures (for example eye tracking and GSR)
and the triangulation of these with self report measures to develop understanding of
consumers emotional responses. Overall, Laura’s research interests include marketing
psychology, consumer behaviour, neuromarketing, e-marketing, research methodology
and experimental design. Her work has appeared in the International Journal of
Psychophysiology, Qualitative Market Research, Annals of New York Academy of
Science and at the European Marketing Academy Conference. In addition, Laura is a
member of both EMAC and Beta Gamma Sigma
Research methods: expertise/analytical techniques
Quantitative research - psychometrics (stimuli and questionnaire design and analysis)
using tools such as ANOVA and regression analysis and experimental procedures (eye
tracking, GSR)
Qualitative research – In depth interviews
Recently completed successful projects
1. An examination of the influence of type of threat on consumer persuasion and
attitude.
2. Does exposure to an advert influence or even change individuals smoking
behaviour? An application of the theory of planned behaviour.
3. The impact of advertisement colour and type of appeal on advertising
effectiveness
4. An examination of idealized male images’ affects on male consumers cognitive
responses, self-esteem and body satisfaction
5. Exploring the effectiveness of humour in advertising: Examining the
moderating role of humour relatedness on consumer awareness
Dissertation projects offered 2010-11
I am willing to supervise dissertations on the topic shown below. For more
information, or to arrange an appointment to discuss the topics with me, email me at:
[email protected]
The use of threats in advertising – can adverts change behaviours, for example
smoking, binge drinking, drug use…?
* Up to 5 projects
* Quantitative empirical or Qualitative empirical