Download Identify and evaluate marketing opportunities for your design business

CCSDES40
Identify and evaluate marketing opportunities for
your design business
Overview
This unit is about the skills and knowledge required to identify, evaluate and
take advantage of new potential marketing opportunities for the business. This
is achieved by analysing market data, identifying new markets and assessing
the viability of changes to internal operations.
CCSDES40 Identify and evaluate marketing opportunities for your design business
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CCSDES40
Identify and evaluate marketing opportunities for your design business
Performance
criteria
You must be able to:
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
analyse business needs in the market to identify marketing opportunities
for your organisation
research potential new markets and assess the opportunities available
which are likely to offer a contribution to the business
identify competitors and explore entrepreneurial, innovative and creative
ideas to allow you to differentiate yourselves through these potential
marketing opportunities
identify and assess new client sectors to be explored
identify and analyse opportunities in terms of their fit with organisational
goals and capabilities
evaluate each opportunity to determine its commercial impact on current
business and customer base
create methods for how newly identified marketing opportunities can be
measured
determine and rank marketing opportunities in terms of their viability,
contribution to the business and potential return on investment (ROI)
identify and document changes needed to current operations to take
advantage of viable marketing opportunities
ensure that the quality of service to current clients is not compromised by
this process
estimate resource requirements to implement potential new strategies
fully document all newly identified marketing opportunities creating a
clear strategy for how your organisation can take this process forward
put together a clear presentation for key stakeholders communicating
their viability /impact of making changes to current operations
CCSDES40 Identify and evaluate marketing opportunities for your design business
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CCSDES40
Identify and evaluate marketing opportunities for your design business
Knowledge and
understanding
You need to know and
understand:
K1
K2
K3
K4
K5
principles of marketing
statistical methods and techniques to evaluate marketing opportunities,
including forecasting techniques
the role of design in marketing
organisational marketing plan, products/services and codes of conduct
key aspects of relevant legislation & Ethical principles of working
CCSDES40 Identify and evaluate marketing opportunities for your design business
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CCSDES40
Identify and evaluate marketing opportunities for your design business
Developed by
Creative and Cultural Skills
Version number
1
Date approved
September 2009
Indicative review
date
September 2011
Validity
Current
Status
Original
Originating
organisation
Creative and Cultural Skills
Original URN
DES40
Relevant
occupations
Business, Administration and Law; Crafts, creative arts and design; Media and
communication; Publishing and information services; Administration; Business
management; Marketing and sales; Draughtspersons and Building Inspectors;
Design Associate Professionals; Administration and Secretarial Occupation;
Communications; Printing Trades; Skilled Trades NEC
Suite
Design
Key words
evaluate, marketing, planning
CCSDES40 Identify and evaluate marketing opportunities for your design business
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