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Managing Marketing Deirdre Makepeace Level Verifier – Professional Diploma Assignment briefing June and September 2014 Presentation Objectives • • • • • What is required for this assignment. Generic mark scheme. The syllabus. Instructions task by task. Good practice. Managing Marketing Option One – Implementing quality systems in marketing to improve performance. Option Two – Using technology to manage virtual teams. Generic Mark Scheme – Professional Diploma • Concept • Presentation • Application 30% 30% 10% 30% • Evaluation A word about words… • • • • • • • Outline Explain Assess Analyse Evaluate Critically analyse Recommend Syllabus – Marketing Planning Process The marketing infrastructure (30%) • Organisational structures • Quality management systems and processes • Measuring and monitoring marketing performance Managing Marketing Teams (40%) • Management and leadership in the role of the operational marketing manager • Managing and recruiting teams • Managing individual and team performance Operational finances for marketing (30%) • Budgeting and budget setting methods • Cost benefit analysis of marketing investment • Measuring and monitoring financial performance. Option One – Quality: Overview • Task One – Quality systems and standards. • Task Two – Marketing Manager role. • Task Three – Managing teams. • Task Four – Budget and cost benefit analysis. • Task Five – Presentation. Option One - Quality • Task One (20%) - quality management systems – Quality management systems and standards. – Information relevant to quality management. – Recommendation. • Task Two (20%) – management and leadership – Management and leadership concepts. – Critical evaluation. – Personal Development Plan (PDP). Option One – Quality cont • Task Three (20%) - Managing teams – Approaches for managing teams. – Characteristics of successful teams. – Diversity. • Task Four (20%) - Budgets – Information requirements. – Cost Benefit Analysis. • Task Five - Presentation Task Five – both options • Presentation – Professional, informative presentation with good graphics and speaker notes to demonstrate how the meeting will be run. – 20 slides. • Justification of presentation and report style – 300 words maximum. Option Two – Virtual Teams: Overview • Task One – Organisational structures. • Task Two – Technology for virtual teams. • Task Three – Teams and internal marketing. • Task Four – Cost management and control. • Task Five – Presentation. Option Two – Virtual Teams • Task One (20%) - organisational structures – Structures and how they support or hinder marketing. – Structures for virtual teams. • Task Two (25%) - technology – Information and technology to improve performance. – Work plan priorities/activities. – Performance measures. Option Two – Virtual Teams • Task Three (25%) – managing remote teams – Concepts - managing virtual teams. – Conflict and recommendations for overcoming. – Internal Marketing Plan. • Task Four (10%) – cost management – Cost management plan. – Effective cost management. • Task Five (10%) - presentation Good practice • Answer all elements of all tasks. • Apply theory well to the specific context of the organisation and the area being discussed. • Critically evaluate where requested. • Demonstrate depth of thinking in terms of the implications of proposals made. • Give justified recommendations after evaluation of options. • Promote the profession of marketing as a substantial contributor to organisation success. Format and presentation • Professional tone and relevance to task. • Executive Summary. • Word Count. • Appendices. • Referencing (Harvard). • 2 –page background to the organisation. • 1-page marketing department. Resources • Study Text • Core Texts • Full reading list: cimlearningzone.co.uk • Senior Examiner reports: cimlearningzone.co.uk Thank you for watching/listening