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Transcript
Marketing Quiz (Day 2) List 4 types of company structures. Explain the difference between the management board and the supervisory board. What is the difference between the articles of association and the deed of foundation? Write a sentence with “general assembly” Translate into English: trgovački sud, porezna uprava, javni bilježnik I ______ money from the bank to buy a house. The bank ______ me money for the house. Marketing is … develop products that will satisfy the needs of the consumers, price them right, use distribution channels to make them accessible to customers and let the consumer know about the existence of the product to reach the goals of the organization. Listerine Listerine Listerine Toward the marketing concept Production orientation Product orientation Sales orientation Customer orientation How to make it? What to make? How to sell it? What do customers need? The marketing mix The marketing mix The marketing mix for goods: the 4 Ps Price Promotion Product Place The marketing mix for services: 7 Ps Price Promotion Product Place Process Physical evidence People The marketing mix Watch and take notes: What do you need to know before you can set the marketing mix? Why is it important that all 4 Ps are well set when marketing a product? https://www.youtube.com/watch?v=JIirzTdae y4 Brands https://www.youtube.com/watch?v=sQLlPC_ alT8 What is a brand? How do people relate to brands? Watch and answer the questions 1. 2. 3. http://www.youtube.com/watch?v=b7c27ikbR20 (from 5:03) What did Marlboro’s marketers do right? Where did Ford make a mistake?
