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CHAPTER 1 RECAP
Overview of Communication
WHY COMMUNICATION?
 Personal Life
 Impact on identity? Perceptions? Health?
 Relationships
 Professional Life
 Civic Life
 Value for diversity and globalization?
WHAT IS COMMUNICATION?
 “…a systematic process in which people interact with and through
symbols to create and interpret meanings” (p. 9)
 “ongoing and dynamic” (process, p. 10)
 “interrelated parts” (systems, p. 10)
 Content level meaning vs. relationship level meaning
 https://www.youtube.com/watch?v=ShKbYhbcuNA
MODELS OF COMMUNICATION
Linear Model
 Noise (added later)
Interactive/Interactional Model
 Introduced feedback
 Field of experience
Transactional Model
 Considered simultaneous communication; both
communications = sender and receiver
WHY TRANSACTIONAL?
 https://www.youtube.com/watch?v=b2f2Kqt_KcE
 https://www.youtube.com/watch?v=xBSYD0dQCAw
 Third clip (16:30)
BENEFICIAL TO CAREERS
 Your career?
 Communication skills beneficial to ALL professions
 Communication majors
 Research
 Education
 Nonprofit Sector
 Mass Communication (e.g. Journalism, PR)
 Training and Consulting
 Human Relations and Management
IMPACT OF DIGITAL MEDIA?
(BENEFITS AND CHALLENGES)
CHAPTER 2 RECAP
Field of Communication; Research
and Study
HISTORY OF COMMUNICATION
 Role in democratic society; rhetoric
 Aristotle
 Ethos, Logos, Pathos
 Part of liberal education
 Early focus on Public Speaking
 Field began to broaden
 Relationship between communication and power, people’s willingness to follow, injustice,
who is allowed to communicate (Foucault), etc.
 Impact of historical, social, and political contexts
 Today—several branches
AREAS OF COMMUNICATION;
 Intrapersonal
 Interpersonal (or impersonal?)
 Group and Team Communication
 Public Communication (subareas such as argumentation, political communication)
 Organizational Communication (organizational culture)
 Mass Communication
 Computer-Mediated Communication
 Intercultural Communication (also consider social communities)
 Others

Journalism (Print and Broadcast)

Health Communication

Public Relations

Performance Studies

Religious Communication
 Overlapping?
 Unifying themes

Symbolic activities, meaning, and ethics

Applies to digital media, as well
TYPE OF COMMUNICATION?
 Consider Overlapping Areas
 https://www.youtube.com/watch?v=3cLqT84X8nE
 https://www.youtube.com/watch?v=2aMISACsgXQ (0:19)
 https://www.youtube.com/watch?v=AKeAcT8hsq8 (1:52)
https://www.youtube.com/watch?v=RtKNppXOfkE (2:45)
 https://www.youtube.com/watch?v=buvF_qOEh3E
RESEARCHING COMMUNICATION
 Quantitative (numerical; more objective)
 E.g. descriptive stats, surveys, experiments
 Qualitative (non-numerical; more subjective)
 E.g. textual analysis, ethnography, historical, interviews/focus groups
 Critical
 Triangulation
 Data
 Researcher
 Methodological
 Rhetorical Criticism