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Marketing
Quiz (Day 2)
List 4 types of company structures.
 Explain the difference between the management
board and the supervisory board.
 What is the difference between the articles of
association and the deed of foundation?
 Write a sentence with “general assembly”
 Translate into English: trgovački sud, porezna
uprava, javni bilježnik
 I ______ money from the bank to buy a house.
The bank ______ me money for the house.
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Marketing is …
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develop products that will satisfy the needs of
the consumers, price them right, use
distribution channels to make them
accessible to customers and let the
consumer know about the existence of the
product to reach the goals of the
organization.
Listerine
Listerine
Listerine
Toward the marketing concept
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Production orientation
Product orientation
Sales orientation
Customer orientation
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How to make it?
What to make?
How to sell it?
What do customers
need?
The marketing mix
The marketing mix
The marketing mix for
goods: the 4 Ps
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Price
Promotion
Product
Place
The marketing mix for
services: 7 Ps
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Price
Promotion
Product
Place
Process
Physical evidence
People
The marketing mix
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Watch and take notes:
What do you need to know before you can
set the marketing mix?
Why is it important that all 4 Ps are well set
when marketing a product?
https://www.youtube.com/watch?v=JIirzTdae
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Brands
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https://www.youtube.com/watch?v=sQLlPC_
alT8
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What is a brand?
How do people relate to brands?
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Watch and answer the questions
1.
2.
3.
http://www.youtube.com/watch?v=b7c27ikbR20 (from 5:03)
What did Marlboro’s marketers do right?
Where did Ford make a mistake?