Download Marketing at the Intersection of Creativity

Marketing at the Intersection
of Creativity & Analytics
Elisha Consulting Portfolio
Marketing is a delicate balance of
science and creativity.
Creating beautiful images is called
art, developing captivating content
that leads to sales based on data is
called marketing.
If you are ready to raise your
company profile, marketing
efficiency, standards of excellence,
and ultimately the bottom line - then
you have come to the right place.
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TABLE OF CONTENTS
Services .......................................................................... 5
Branding ........................................................................ 6
Campaigns ................................................................. 13
Process Improvement ...................................... 18
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ABOUT ELISHA CONSULTING
Why was Elisha Consulting Founded?
Elisha (ee-LIE-shuh) Consulting was founded to help companies
reach new levels of excellence by utilizing “true marketing.”
Many people equate marketing to graphic design, when in
reality, true marketing is a unique blend of strategy, execution,
analytics, adaptation, and maintenance.
Our goal is to work collaboratively with clients to find creative
and optimal marketing solutions. No business is exactly the
same, your marketing plan should be customized to your
business needs.
Elisha Consulting provides a customer and personalized
approach to defining and exceeding your marketing goals.
Matt Avery
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SERVICES
We follow a five step approach of discovery, strategy,
execution, analytics, and maintenance to optimize your
marketing and revenue growth.
DISCOVERY
Establish Goals
Market Analysis
Interviews
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STRATEGY
Custom Campaigns
Set Timelines
Create Budgets
EXECUTION
ANALYTICS
Brand Management Social Media Metrics
Digital Marketing
Google Analytics
User Experience
SEO
MAINTENANCE
Update Campaigns
Brand Refresh
Build Momentum
BRANDING
A central function of true marketing is building an attractive
brand. A strong brand is essential for established companies,
start-ups, non-profit organizations, and individuals.
Elisha Consulting has helped all of the above. We have
started from nothing with start-ups while other times we
have been called to re-brand established companies with
decades of experience.
In the next few pages you will find some of our branding
highlights which display both re-branding and creating
brands from just an idea.
We are here to help your brand combine aesthetics with
proven methods to increase profits.
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BENEFIT CONCEPTS, INC.
Benefit Concepts, Inc. (BCI) is a leader in employee benefits,
compliance, technology solutions, and HR services. They have served
the Texas market and beyond for more than 30-years.
Elisha Consulting has worked with BCI since 2015. Our goal has
been to collaboratively re-brand the company to constantly be agile
as the employee benefits industry changes daily with new legislation.
In 2015, we started with a discovery process to better understand
BCI and have since developed and executed a complete re-brand.
Some of our main strategic campaigns include:
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New logo and color scheme
Updated collateral (an example can be seen to the right)
Process improvement
Creating and sending monthly newsletters
Training the communications department
Creating a 2-minute commercial
Building a responsive website (more explanation on next page)
WWW.MYBCITEAM.COM
Elisha Consulting developed a new website for BCI. Building the website was just the beginning as we have worked collaboratively
to ensure the website has beautiful form while being highly functional. This has included SEO, monitoring and utilizing Google
Analytics along with Google Search Console, constructing an Intranet, and building a simple to use RFP system.
We believe websites should combine beauty with substance. See the website at www.mybciteam.com
Centre Technologies
Centre Technologies is a proven IT Solutions company which
continues to grow because of their outstanding customer
service and excellence in their delivery of products.
Elisha Consulting was referred to them and together we created
collateral for multiple delivery systems to launch a service. As a
team we crafted five marketing pieces to assist their sales team.
These included:
•Blogs to capture potential customer’s attention
•One-page flyer to serve as leave-behind collateral
•Four-page brochure for more detailed information
•36-page booklet for the sales team (cover to the right and first
2-pages seen below)
•90-second video commercial
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Collateral
Elisha Consulting believes in true collaboration. We
intentionally met with the Centre Technologies team before
design began to better understand their company DNA.
After our initial meetings the collateral pieces followed a
systematic process rooted in collaboration.
The result was items for the Centre Technologies team to
increase sales.
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BIZLATTE
BizLatte is a start-up with a goal to help millennials advance
their careers. Elisha Consulting has become a partner with
BizLatte and continuously helps with their marketing and
operations.
Our services have included:
•Creating collateral including digital e-guides (samples of
covers to the right)
•Shooting videos and writing blogs for content marketing
campaigns
•Assisting with brand development
•Establishing communication and operational processes
•Working with team to develop website (more information
below)
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WWW.BIZLATTE.COM
Elisha Consulting helped create the BizLatte website while developing a system for continual
enhancement. These steps have occurred through SEO, analyzing Google Analytics and
Google Search Console, content marketing, and overseeing user experience.
To view the website visit: www.bizlatte.com
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CAMPAIGNS
Branding and user experience is a starting point to marketing.
All companies need a strong brand, yet to really capitalize
on marketing best-practices, there must be dedicated
campaigns to grow a company.
Elisha Consulting has experience in a variety of campaigns
including:
•Traditional Print Advertising
•Modern Digital Marketing
•Crowd Funding
•In-Person Events
•Pay-Per-Click (PPC)
The following pages explain our process for successful
campaigns.
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STEPS TO A 6,600% ROI
Yes, you read that correctly, a campaign with a 6,600% ROI.
How did we do it? By following a process. Here were the
main steps.
•Established clear goals for success, i.e. $13,000 in profit
•Set a marketing budget, we went as lean as possible and
budgeted $200 for Facebook advertisements
•Built a timeline to launch
•Designed initial graphics for social media and website
•Built a landing page
•Wrote content for social media and scheduled for release
•Created digital newsletters
•Launched campaign
•Monitored and adjusted accordingly
•Goal, and more, was reached in the time we anticipated
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“
Never stop testing,
and your advertising
will never stop
improving.
~ David Ogilvy
DIVERSITY OF CAMPAIGNS
Marketing takes on many forms. Elisha Consulting has
successfully strategized and executed various campaigns.
These show our versatility to help your company, start-up,
or non-profit organization. One of our specialties are events
which can yield large profits if done correctly.
$500,000+
150%
Raised over $500,000 for Developed, organized, and
orphan care in Haiti through oversaw inaugural non-profit
fundraising events and digital Gala which profited $105,000
marketing campaigns.
delivering 150% of target.
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GOOGLE MARKETING CHALLENGE
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Founder of Elisha Consulting, Matt Avery, was part of a team
which placed 3rd in the Social Impact Category for Google’s
Online Marketing Challenge in 2015.
29%
He, along with three others, competed against tens of
thousands of others from across the globe in a Pay-PerClick (PPC) challenge with Google.
Conversion Rate
11%
The team worked with River Oaks Chamber Orchestra in
Houston and provided results which placed them in the top
3 of competitors globally.
Revenue Growth
PPC could be your avenue to success. If you want similar
results, connect with us today.
All with Google
AdWords and PPC
CONTENT MARKETING
At the heart of Elisha Consulting is content marketing. We
are passionate about creating engaging content which
draws customers. This is done through blogging, videos,
infographics, and more. As a team we continually refine
our content marketing for clients and ourselves. Below are
some of our proudest content marketing campaigns.
1st Page
1,300+
Your MBA Purpose BizLatte acquired
is on online
1,300+ unique
resource for MBA
visitors in the
students. Through
first month of
consistent
launching with
blogging we
dedicated content
reached the 1st
marketing.
page of Google in
6-months.
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400%
We saw a 400%
Facebook like
increase for
a non-profit
organization in
less than a year.
PROCESS IMPROVEMENT
Before we finish, let’s not forget marketing is at the core of
business today. Marketing goes beyond design, websites,
and social media.
Proper processes and strategy are essential for a great
user experience. Elisha Consulting has worked with many
companies on strategic processes to optimize brands.
Our offerings have included:
•Creating go-to market strategies
•Launching start-ups
•Researching and writing business plans
•Developing re-organization structures
•Building investment plans for VC fundraising rounds
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“
When you’re a carpenter making a
beautiful chest of drawers, you’re
not going to use a piece of plywood
on the back, even though it faces
the wall and nobody will ever see it.
You’ll know it’s there, so you’re going
to use a beautiful piece of wood on
the back. For you to sleep well at
night, the aesthetic, the quality, has
to be carried all the way through.
~ Steve Jobs ~
CONTACT US
We are ready to help your company reach new heights
through true marketing. Elisha Consulting can provide any
or all of the above services.
Contact today to set up a meeting and grow your business.
www.elishaconsulting.com/contact
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