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Online Insights and Tools for CPG and Brand Marketers Nielsen’s comprehensive, independent measurement tools and custom research provide an inclusive, integrated view to help CPG and brand marketers assess the impact of their online marketing investments, drive continual value, and build critical brand loyalty online and offline. Consumer-Generated Media (CGM) Measurement Audience and Advertising Measurement CGM is today’s fastest-growing online media segment. Nielsen’s BuzzMetrics services give you the information and tools to proactively exploit CGM and other digital opportunities so your brand can reach its full potential. You’ll access insights into these critical cornerstones of developing and maintaining brand advocacy: Nielsen’s Internet audience, demographic and advertising measurement services and custom survey tools help brands understand, measure, and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy. • How consumers feel about your brand— in their words • How online discussions and postings can power or deflate your brand • Specific issues that are being discussed around your brand or organization • Events, trends and issues that may be influencing the buzz around your brand • How your online and offline marketing campaigns are resonating with your consumers online • Examine Web audiences by site, demographic profile and behavior • Identify your target audience, where they go, and what they do online • Optimize your online advertising strategy • Track your competitors’ strategy • Identify underlying sales drivers through custom research and surveys • Understand your brand impact across online and offline media More than 2,000 clients worldwide subscribe to Nielsen’s online audience and brand measurement services and products to help them meet their business objectives, including top advertisers, publishers, technology, media, retail, CPG and financial organizations Online Insights and Tools for CPG and Brand Marketers Nielsen’s NetRatings and BuzzMetrics products and services deliver comprehensive, innovative research and analytics solutions to help CPG marketers and their agencies target and measure their online audience, drive digital strategies, measure perception around their brands and build brand advocacy programs. In-Depth Insights Help You: Integrated Nielsen Capabilities Understand Your Online Impact The Nielsen Company gives clients a view of their markets, customer segments and consumer behavior through combined insights, expertise, knowledge, business intelligence and advanced, innovative technologies. By leveraging insights across a range of business units, Nielsen delivers innovative solutions, including: • Measure and analyze Web site traffic—including brand and product sites and others relevant to your category • Evaluate your current online advertising effectiveness, from user impressions to click rates, to cost vs. revenue analysis • Determine where your competitors get their customers • Monitor and analyze online consumer discussions around brands, products, issues and events • Proactively identify and track brand opportunities and threats Understand the Online Consumer • Conduct studies on segmentation, brand equity and customer satisfaction • Measure consumer attitudes that drive behavior and brand choice • Audit, track and analyze feedback from online consumers • Tune into unaided consumer conversations around your brand • Complete measurement of the impact of online advertising campaigns on offline sales • Comparison of purchase behavior across a range of platforms and media • Demographic profiling through proprietary platforms and digital integration • Actionable forecasting and launch tracking • Monitor and engage with early adopter and influencer communities New Product Development and Marketing Effectiveness • Develop new products based on consumer need and preference • Track online/offline purchasing behavior • Measure ROI of online marketing campaigns • Spot emerging trends to plan for growth • Measure pre- and post-launch or campaign sentiment • Outline new online product launch strategies based on analytical measurement • Comparison of purchase behavior across a range of platforms and media • Demographic profiling through proprietary platforms and digital integration • Actionable forecasting and launch tracking For more information, contact your Account Manager, e-mail us at [email protected], or visit www.nielsen.com © 2009 The Nielsen Company. All rights reserved. Printed in the USA. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. 09/09 Nielsen gives you the tools and resources to better understand your consumers, build measurably-effective branding and promotional campaigns, and leverage insights to drive highperformance marketing