Download Online Insights and Tools for CPG and Brand Marketers

Online Insights and Tools for
CPG and Brand Marketers
Nielsen’s comprehensive, independent measurement tools
and custom research provide an inclusive, integrated view
to help CPG and brand marketers assess the impact of their
online marketing investments, drive continual value, and
build critical brand loyalty online and offline.
Consumer-Generated Media
(CGM) Measurement
Audience and Advertising
Measurement
CGM is today’s fastest-growing online
media segment. Nielsen’s BuzzMetrics
services give you the information and
tools to proactively exploit CGM and
other digital opportunities so your brand
can reach its full potential. You’ll access
insights into these critical cornerstones
of developing and maintaining brand
advocacy:
Nielsen’s Internet audience, demographic
and advertising measurement services
and custom survey tools help brands
understand, measure, and respond to
online consumers. Proprietary tools,
syndicated services and custom analytics
provide actionable insights to help you
differentiate your product, site or brand,
target your audience, define your business
objectives and power your online strategy.
• How consumers feel about your brand—
in their words
• How online discussions and postings
can power or deflate your brand
• Specific issues that are being discussed
around your brand or organization
• Events, trends and issues that may be
influencing the buzz around your brand
• How your online and offline marketing
campaigns are resonating with your
consumers online
• Examine Web audiences by site,
demographic profile and behavior
• Identify your target audience, where
they go, and what they do online
• Optimize your online advertising
strategy
• Track your competitors’ strategy
• Identify underlying sales drivers
through custom research and surveys
• Understand your brand impact across
online and offline media
More than 2,000 clients
worldwide subscribe to
Nielsen’s online audience
and brand measurement
services and products
to help them meet their
business objectives,
including top advertisers,
publishers, technology,
media, retail, CPG and
financial organizations
Online Insights and Tools for CPG and Brand Marketers
Nielsen’s NetRatings and BuzzMetrics products and services deliver comprehensive, innovative
research and analytics solutions to help CPG marketers and their agencies target and measure
their online audience, drive digital strategies, measure perception around their brands and build
brand advocacy programs.
In-Depth Insights Help You:
Integrated Nielsen Capabilities
Understand Your Online Impact
The Nielsen Company gives clients a view
of their markets, customer segments and
consumer behavior through combined
insights, expertise, knowledge, business
intelligence and advanced, innovative
technologies. By leveraging insights across
a range of business units, Nielsen delivers
innovative solutions, including:
• Measure and analyze Web site traffic—including brand and product sites and others
relevant to your category
• Evaluate your current online advertising effectiveness, from user impressions to click
rates, to cost vs. revenue analysis
• Determine where your competitors get their customers
• Monitor and analyze online consumer discussions around brands, products, issues and
events
• Proactively identify and track brand opportunities and threats
Understand the Online Consumer
• Conduct studies on segmentation, brand equity and customer satisfaction
• Measure consumer attitudes that drive behavior and brand choice
• Audit, track and analyze feedback from online consumers
• Tune into unaided consumer conversations around your brand
• Complete measurement of the impact
of online advertising campaigns on offline sales
• Comparison of purchase behavior
across a range of platforms and media
• Demographic profiling through proprietary platforms and digital integration
• Actionable forecasting and launch
tracking
• Monitor and engage with early adopter and influencer communities
New Product Development and Marketing Effectiveness
• Develop new products based on consumer need and preference
• Track online/offline purchasing behavior
• Measure ROI of online marketing campaigns
• Spot emerging trends to plan for growth
• Measure pre- and post-launch or campaign sentiment
• Outline new online product launch strategies based on analytical measurement
• Comparison of purchase behavior across a range of platforms and media
• Demographic profiling through proprietary platforms and digital integration
• Actionable forecasting and launch tracking
For more information, contact your Account Manager,
e-mail us at [email protected], or visit www.nielsen.com
© 2009 The Nielsen Company. All rights reserved. Printed in the USA. Nielsen and the Nielsen logo
are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. 09/09
Nielsen gives you the
tools and resources
to better understand
your consumers, build
measurably-effective
branding and promotional
campaigns, and leverage
insights to drive highperformance marketing