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Download Page 1 of 4 ROLE DESCRIPTION Job Title: MARKETING
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ROLE DESCRIPTION Job Title: MARKETING EXECUTIVE Department: Marketing Accountable to: Product Marketing Specialist Hours: 35 hours per week Grade: G London Weighting: Outer Location: The Heights, Harrow Overall aims To assist in the setting, monitoring and achievement of marketing objectives for RCNi. To maintain a strong reader focus in the quality of promotional content and customer communication. To establish and maintain a high profile for RCNi products within the nursing profession and RCN membership. To strengthen the relationship between the business unit and the wider RCN. Specific Aims 1. To assist in the setting, monitoring and achievement of marketing objectives for RCNi. Take project management responsibilities for specific product portfolio as allocated by the Head of Marketing. To manage ad hoc projects in order to support other members of the team as required by the Head of Marketing. Develop and implement branding initiatives for journals, events and websites individually and corporately. Make recommendations for budget expenditure in relation to portfolio, and monitor against agreed budgets adopting a culture of ‘cost awareness’ to ensure direct costs are effectively controlled and monitored. Maintain effective systems for reporting circulation performance through revenue, circulation reports and quarterly reviews. Page 1 of 4 Maintain effective systems for circulation development and subscription retention. Maintain a strong focus on circulation by attending team meetings and meeting department priorities. 2. To maintain a strong reader focus in the quality of promotional content and customer communication. Work with in-house designers to create high quality promotional literature for RCNi products and services. Undertake qualitative and quantitative market research to monitor market perception and to inform journal and promotional content, analysing and sharing data with relevant stakeholders. Ensure that the highest quality promotional materials are produced by the marketing department in keeping with the quality of the products. To assist the Product Marketing Specialist on specific projects where appropriate. 3. To establish and maintain a high profile for RCNi products within the nursing profession and RCN membership. Liaise with Membership department on improving communications with contacts held on the database. Ensure strong and consistent branding on all products and promotions within portfolio. Work with publication editors to identify appropriate events to maintain high profile presence. 4. To strengthen the relationship between the business unit and the wider RCN. Maintain regular communications between RCNi and the RCN’s events, sponsorship and marketing officers and to establish effective partnerships with them. Strengthen links with the membership groups, RCN entities within boards, regions and other divisions of the RCN. Ensure effective communication and understanding between RCNi and the Membership department and build on links to continuously improve reader communication. Work collaboratively with the other RCN departments on corporate and joint projects as necessary. Journal Responsibilities To meet subscription and circulation targets, raise the product profile, decrease the cancellation rate and improve the quality of marketing promotions for RCNi journals, related events and websites. Page 2 of 4 Product responsibilities: To develop acquisition and retention strategies for a portfolio of products, to meet circulation targets, raise the product profile and improve effectiveness of marketing promotions for the portfolio. Project Responsibilities To meet marketing objectives for key events and specific projects through planning and implementation of integrated marketing campaigns. To assist the Product Marketing Specialist on specific projects as directed by the Head of Marketing. Team Responsibilities To work within the team under supervision of the Product Marketing Specialist. To liaise with the Product Marketing Specialist on a day to day basis and ensure all work is passed to the Product Marketing Specialist for approval as appropriate. Other To attend exhibitions and conferences as agreed, which may require travel and overnight stays. To undertake an element of administrative work as directed by the Head of Marketing as appropriate. To undertake any other duties commensurate with the grade of the post as directed by the Head of Marketing. RCNi strives to provide equality of opportunity and the postholder should be sensitive to this organisational objective at all times when carrying out their duties. Reviewed by: Reviewed: Helen Sumner June 2015 Page 3 of 4 SUPPORTING INFORMATION – MARKETING EXECUTIVE Products within the marketing portfolio: Print and digital journals and websites for Nursing Standard Nursing Older People Nursing Children and Young People Nurse Researcher Nursing Management Learning Disability Practice Evidence Based Nursing Primary Health Care Emergency Nurse Mental Health Practice Cancer Nursing Practice Other areas of product responsibility Events Telemarketing International development App development and sales Added value Social media Retention Online Institutional Newstrade Sales support RCN communication Page 4 of 4