Download Janet Gibson 5770 Village Trail Mound, Minnesota 55364 Business

Janet Gibson
5770 Village Trail
Mound, Minnesota 55364
Business (952) 495-0086
Cellular (612) 554-4414
E-mail: [email protected]
http://www.linkedin.com/in/janetgibson
PROFESSIONAL PROFILE
Executive Director, Director, Manager, Consultant
Marketing, Advertising, Corporate Communications, Producer, Public Relations
Professional with extensive expertise in development and implementation of marketing, advertising,
public relations and high-end corporate communications strategies. Exceptionally detail, budget,
deadline, and solution oriented. Experience working with non-profit and for-profit companies. Strengths
include:
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Branding, Positioning, Advertising and Niche Marketing
Definitive Target Audience Marketing and Communications Strategies
Multi-layered, Integrated and Cost Effective Results
Media Relations Manager
Live Event and Tradeshow Production
Advertising Strategies
Budget Development and Management
Marketing and Communication Plans
B2B Creative Communication Solution Strategist
Exhaustive and Methodical Researcher
Web and Social Media
Media and Employee Communications
Corporate Communications Tactician
Interview and Public Speaking Experience
Nonprofit & Healthcare Management
RFP Research and Response
Copywriter
Published Editor and Author
CAREER HISTORY
Gibson Communications Services, September 2002 – Current
Owner/President
Communication and marketing auditing. Develop, produce and incorporate marketing, communications,
public relations and advertising systems and solutions.
 Audit, prioritize and catalog existing systems.
 Determine market, brand and positioning and recommend integrated strategies.
 Develop marketing and business plans.
 Create and manage budgets.
 Design and implement communications, advertising, public relations and marketing solutions.
 Event and tradeshow planning and execution.
 Hire and manage consultants and independent contractors, as necessary.
 Measure and track responses.
GCS Contract - Executive Director WiseLife Press, Inc. July 2005 – April 2009
In 2005, Saint Therese, Inc. contracted with Gibson Communications Solutions (GCS) to create a division
dedicated to the development of alternate sources of revenue while focusing on education and advocacy.
GCS developed WiseLife Press, Inc. and its brand and drafted a five-year marketing and business plan
including product development. In 2006, transitioned to the Executive Director contract position.
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Authored SeniVision™, www.wiselifepress.com, launched at the 2007 BEA, (Book Expo
America) in NYC.
Launched soft cover version.
Completed two years of public speaking engagements.
GCS Contract - Director of Marketing & Public Relations for Saint Therese, Inc. July 2005 – April 2009
Transitioned Saint Therese from a non-profit and traditional long-term care marketing model to a
corporate solution and strategy for marketing, advertising, sales, and public relations.
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Developed and implemented new corporate identity.
Identified and executed brand and positioning specifics and strategies.
Created cost effective and multi-layered solutions to support multiple campus demands and
sustain future expansion.
Work with the Board of Directors and Foundation to assist in fund raising, community out-reach
and event planning.
Consolidated and re-targeted advertising and PR tactics.
The GCS contract with WiseLife Press, Inc. and Saint Therese, Inc. was completed in April, 2009.
Juntunen Group, Minneapolis MN April 1997 – September 2002.
Vice President
Designed, authored and produced integrated communication strategies for Fortune 500 companies and
some the top national consumer brands including American Express, Wal-Mart, 3M, Northwest Airlines,
SUPERVALU and Best Buy. Additional clients included Lund Food Holdings, NRG Energy, Mayo
Clinic and The Gift of Life Transplant House.
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Created corporate communication and marketing solutions for clients using various media and
formats, including videos, DVDs, CD-ROMs, live satellite-delivered telecasts, webcasts,
podcasts, and intranet-delivered mechanisms.
Executive produced live events, film and video production, and web communications.
Created high concept staged programs targeted for key internal and external corporate based
audiences.
Managed a staff of 10 – 15 including creative and administrative positions.
Managed freelance and contract workers.
Developed and managed project and departmental budgets.
Drafted project and contract proposals.
Developed and maintained long-term client relationships.
Computed, administered, and finalized project budgets from conception to completion.
Responsible for creative content and production of print materials, commercials, corporate
videos/CD ROMs/DVDs, Internet and electronic marketing and communication solutions and
event design, production, and support.
Developed pro-bono projects for various non-profit organizations.
Individual projects ranged from $40K to $200K. Contracts ranged from $250K to $800K.
ADDITIONAL EXPERIENCE
David Strong Companies, Marketing Manager, Seattle, Washington
Minnetonka Center of Arts and Education, Program Development, Minneapolis, Minnesota
EDUCATION
Bachelor of Science, Plymouth State College/University of New Hampshire, Degree in Interdisciplinary
Studies
Dual Major in Psychology and Communications
California Institute of the Arts
RELEVANT SKILLS
Windows, Microsoft Office and PowerPoint proficient
Currently Studying Adobe CS4
References available upon request