Download Publicity, communications and outreach officer

Greenwich+Docklands International Festival
Marketing Officer – Job Description
Term:
Full time, fixed term post commencing as soon as possible and
terminating on 31 July 2016
Hours:
The Marketing Officer post is full time role (40 hours per week Monday
to Friday).
The post requires occasional weekend or evening working for which
time off in lieu will be offered
Salary:
£27,000 per annum pro rata
Holiday:
30 days per annum pro rata including bank holidays
Reports to:
Artistic Director, Greenwich+Docklands Festivals (GDF)
Based in:
Greenwich office, although a certain number of days will be spent out
of the office delivering responsibilities as identified below
This full time, fixed term post is responsible for coordinating GDIF’s marketing and
communications campaign and overseeing the audience-facing operation of the
organisation supported by a pro-active and forward-facing digital presence as well as
off-line audience development programme aimed at increasing, diversifying and
further engaging with audiences. The work of the Marketing Officer aims to
strengthen the organisation’s identity, brand and profile and enhance audiences’
access to, experience of and engagement with Greenwich+Docklands International
Festival 2016 (24 June - 3 July) and other GDF managed events falling within the
contract period.
The Marketing Officer will lead on the delivery of GDIF’s marketing and
communications strategy and audience experience. The post-holder will ensure the
dissemination of marketing material (on and offline); manage the organisation’s
website/social media; support press activities; work to develop relationships with
target communities and wider audiences; and expanding and developing GDF’s
knowledge of its audiences.
In addition, the Marketing Officer will co-ordinate GDIF’s communications activities
and assist with maximising sponsorship opportunities including managing any service
activity agreed as part of sponsorship arrangements. The Marketing Officer will also
support GDIF’s fundraising activities through the production of materials and
management of selected events and receptions aimed at increasing GDF’s income
from donors.
The Marketing Officer will work closely with GDIF’s Artistic Director; the Volunteer
Co-ordinator and other members of the team. The Marketing Officer will liaise with
the print and publicity designer and press & PR representative.
Responsibilities include:
Marketing & communications:
 To implement GDIF’s marketing and communications strategy (incl. timeline
and budget) and to promote the GDIF brand and ensure its optimum
presence

To coordinate the production of all GDIF marketing related material ensuring
an appropriate balance between on-line marketing, print, social media and
other marketing options and liaise with suppliers accordingly

To ensure that agreed budgets for marketing, press and associated activities
are adhered to and to produce regular up-dates for reporting purposes

To ensure the maintenance and effective use of the GDIF web site as a
central platform for the Festival’s marketing and to manage technical support
for the site

To manage and up-date interactive social networking campaigns for GDIF
using the Festival’s social media channels and to explore other digital
marketing and communications opportunities

Liaise with filmmakers and photographers in the lead up to and during GDIF

To manage the distribution of all GDIF marketing material including:
o
Manage pre-Festival distribution of leaflets and/or brochures
o
Manage the distribution of marketing material to key London venues,
Festival partners and relevant networks
o
Liaise with any appointed distribution agency and mailing company to
ensure the targeted dissemination of Festival marketing, publicity and
promotional materials to homes, businesses, arts and community
settings in Greenwich, Tower Hamlets and other areas as specified
o
Manage all on-site GDIF signage and dressing, including liaison with
production Officers on inventory, delivery and installation
o
Manage street promotion/ direct marketing, including identifying and
managing Marketing Volunteers (with the Volunteer Co-ordinator) in
the immediate run-up to and during the Festival
o
Coordinate the availability of marketing material at the Festival
o
Manage the Festival’s Information Point

To assist and support all press activities (with the Press Representative)

To manage all GDIF launches, receptions and associated events

To manage VIP invitations and database

To provide support for the Festival’s Patrons scheme and GDF
fundraising/sponsorship events as required

To manage on-line and on-site individual-giving campaigns (with the
Volunteer Co-ordinator)

To coordinate GDIF’s audience research, with external agencies if required;
record attendances at events and ensure that adequate methods of feedback
are in place

To produce a summary report of audience feedback from GDIF

To manage any specific requested audience/ impact data such as economic
impact studies etc

To maintain an inventory of GDIF signage
Audience development:
 To oversee and develop increased access to GDIF marketing for diverse
audiences and in particular Deaf and disabled audiences

To proactively build relationships with relevant organisations, companies and
community groups to increase GDIF’s profile and reach (i.e. disability sector,
community groups, volunteer organisations, HE sector and other service
providers/educational institutions)

To ensure the capture of visitors’ information, especially from first-time
attendees, and to maintain the GDIF database

To establish interactive off-line and on-line campaigns that will engage new
audiences beyond GDIF 2015

Research and explore new links to organisations and networks in diverse
communities to reach new audiences and raise GDIF’s profile in
correspondence with its programme, particularly in Greenwich, Woolwich and
Tower Hamlets, through a targeted programme of local advocacy, publicity
dissemination and outreach activities

Explore and implement new methodologies for raising general awareness of
GDIF

Explore and implement new methodologies for involving diverse audiences,
particularly Deaf and disabled people

Develop and manage targeted audience development projects and implement
outreach activities for specific GDIF projects
Other
 To respond to any public telephone and email enquiries regarding GDF

To assist with any other duties as required in delivering GDIF and other GDF
projects
Marketing Officer – Person specification
Essential
At least one year’s experience of working in a marketing/publicity role
Experience of delivering multi-faceted marketing and communications strategies,
including working with suppliers
Experience of effective management of budgets and timelines
Proven ability to support the delivery of interactive social networking campaigns and
other digital marketing and communications activity
Understanding of working with diverse communities and people with disabilities or
from disadvantaged backgrounds; understanding of access requirements
Ability to work effectively in a small team in a high-pressure work environment
Ability to multi-task, troubleshoot and work to tight deadlines
Ability to understand and process information quickly and communicate such
information effectively
Adaptability and flexibility in working out of the office and in the outdoors
Ability to input data accurately and efficiently
Well developed telephone, face-to-face and interpersonal communication skills
Well developed computer skills and knowledge of using standard Microsoft software,
particularly Word, Excel and Access
High levels of enthusiasm for the arts and boundless energy
Desirable
Experience of working in an arts environment
Experience working in a deadline-focussed festival or similar project
Experience of organising receptions and VIP events
Experience of developing audience research
Some basic graphic design and HTML knowledge
GDF would ideally wish to recruit a quick-thinker with a hands-on and flexible
approach; self-motivated and able to work on own initiative with an outgoing,
and approachable personality.
February 2016