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Download POSITION PROFILE: March 2016 Job Title Marketing Generalist
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POSITION PROFILE: March 2016 Job Title Marketing Generalist – Digital, Social and Brand Position Purpose and Profile The Green Building Council SA (GBCSA) is in search of a strong digital and brand individual, to assist the business with the development and maintenance of brand collateral, updates and maintenance of all digital and social marketing channels, database maintenance and campaign activation both internally and externally. The incumbent will be responsible for actively sourcing new, relevant channels of marketing for the GBCSA. The position will be suited to an individual that has skills across all marketing disciplines and prior working knowledge of digital, social and brand disciplines. Reports to Chief Marketing Officer Principal Duties and Responsibilities Main responsibilities: The account management of a business segment Ensure that the corporate identity is applied correctly to all marketing collateral Assist with the development of all business presentations Ensure that the relevant branded collateral is in place and updated on a regular basis, by working closely with the broader GBCSA team, market segments, graphic designer and copywriters Build brand awareness and loyalty amongst key stakeholders Manage the collateral library and ensure that processes are in place to keep the library updated and relevant Develop and drive customer-centric activations Deliver an end-to-end solution for all GBCSA campaigns Assist with lead generation for the business Create customised templates for advertising, events, presentations etc. Maintain advertising revenue streams for the GBCSA Work closely with the Education team, Technical and Admin Team to assist with branded collateral Responsible for all digital and social marketing channels to ensure content is relevant and up-to-date Extract and report on analytics from all marketing channels Case study development and plaque ordering Plan, develop, execute and evaluate existing and new digital vehicles for business segments Act as association liaison Knowledge, Skills and Abilities Required Critical success factors for this position include: Relationship building Creative thinking Proactive skills A team orientation A measurement discipline Ability to manage multiple priorities in a high-demand environment Excellent communication skills Strong writing skills A demonstrable understanding of social media, WordPress, Mailchimp and e-mail marketing Minimum Requirements This position is a mid-level management position based in Braamfontein, Johannesburg. Relevant marketing degree At least 8 years’ experience in the relevant field Excellent interpersonal skills Passion for environmental sustainability Prior experience in the property industry will be beneficial.