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[email protected] Contract by the Project ● Virtual Assistant ● Part Time ● Full Time
SUMARY of QUALIFICATIONS
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Extensive Email Campaign Management - including list generation, criteria and statistical tracking of results.
Knowledgeable of online marketing trends, analysis, metrics, new technologies and software.
Able to effectively analyze statistical data and set up dashboards for Google Analytics, Majestic & MOZ.
Proven history of Formulating & Executed SEO strategies that garner consistent top 10 Google rankings.
Developed Custom Marketing campaigns and reporting systems for local SEO Google Business goals.
Proficiencies in SEO driven social marketing networks based on optimized quality use of personas.
Developed database applications and various API connections to a number of vendor sources.
Expert experience in web development with popular platforms: Wordpress, Joomla, Drupal, Opencart etc.
Proficient with custom website development with traditional HTML, CSS and Dreamweaver.
Accustomed to managing complete webserver administration for over 100 active domains or more.
Built and own a sophisticated SEO Backlinking services to meet Google’s most current algorithm criteria.
I excel at communicating complex data analysis into digestible easy to understand analogies.
My creative background in graphic arts and art direction allow me to concisely illustrate marketing data.
I’ve trained Jr. SEO specialist and web developers for various production houses.
For several businesses I established new SEO revenue streams and personally closed 90% of all leads.
PROFESSIONAL EXPERIENCE:
Internet Marketing Specialist ● Krisada Eaton at Florida SEO ● $68k.+ ● 2001 - Current
As a freelance Marketing Specialist I have experienced proficiency in these areas: OpenSource Content
Management Systems, Website Design and SEO Marketing, Statistical Data Analysis with tools such as Google
Analytics & Web CEO, Raven Tools, MOZ Pro, Majestic, Email marketing and list data management, mobile
devices, local SEO online marketing strategies, Online Social Marketing, real estate marketing, e-commerce
optimization, Mechanical Product Illustration, Overseas Manufacturing coordination, Catalog Printing, Retail Interior
Design, 3D Architectural Renderings of homes & businesses, Product Packaging and Concept Development, Event
Design, Retail Marketing, Digital Photography & editing….*whew*…
Webmaster / Marketing Specialist ● Rox Volleyball / 1st Place Team8k.+ ● 2015 - 2016
As Rox Volleyball’s Webmaster and SEO Specialist my scope of responsibilities is to track and implement
SEO/SEM campaigns to improve online metrics for several web properties including two medium sized e-commerce
platforms and several blogs and promotional web properties. The overall goal is to architect an online presence that
promotes their expanded manufacturing capabilities and coordinates with their existing online branded sales. I am
seeking new markets for them as well as heavily tracking current baseline metrics for performance analysis with
page tags via scripts to track specific business objectives, social ad tracking and traditional SEO analysis and
tracking with Alexia, Majestic, Google Analytics, MOZ etc.
Search Engine Marketing Specialist ● .Com Marketing Internet Ad Agency+ ● 2010 - 2011
I have extensive experience in creating search engine optimized websites that rank competitively in their respective
industries on an ad agency level. Much of the corporate work I have done is with .Com Marketing, an internet ad
agency in Orlando (that was bought out recently and is now Edgecore. As one of their two SEO Specialist I was in
charge of 80% of their billings at one time and kept a timesheet of 95% billable hours. Now, I typically charge less
than half of what the agency billed my time at ($150 hr is agency rate).
My SEO accounts at .Com Marketing included:
 Sonny's Bar-B-Q
 Massy's Services
 Solivita Active Adult Living Community
 Midland Information Systems
 DiCom Software
 Architect Design Group
I’ve also worked as a contractor for some other agencies, IT companies and web production houses like Planet
Digital and Top Site but they are no longer in business.
Webmaster / Marketing Specialist ● Winn-Dixie Grocery Stores ● $68k.+ ● June 2008 - Jan. 2009
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Successfully executed SEO website strategies gaining top 10 rankings for dozens of competitive key phrases.
Planned & executed strategies to transition static consumer website to content management system.
Implemented statistical tracking and analysis reporting using Google Analytics and other statistical tool.
Managed, maintained and deployed email marketing campaigns coordinated with other marketing initiatives.
Art Director ● Balistreri Realty ● $55k.+ ● Aug. 2005 - Dec. 2005
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Revitalized marketing department image as a "fun & friendly" resource for Balistreri Sales Associates.
Restructured management of department and outdated procedures.
Coordinated In-house Marketing of 3 companies with print and multimedia projects.
Re-designed all collateral materials to reflect Balistreri's re-branding position in the luxury real estate market.
Worked closely with the Communications Director to coordinate re-branding efforts. These programs included
marketing of Balistreri Training & recruiting, Balistreri Radio Hour, Balistreri Magazine, International Tradeshow
Presence, internal media campaigns, outdoor advertising and programs for affiliated Balistreri Family
Enterprises (Intouch Mortgage, Integrity Title, Multi-Unit Sales Division and Balistreri Commercial Division).
Art Director ● Nina Industries, Inc. ● $50k.+ ● 2000-2001
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Responsible for wide web flexographic prepress department to support (3) 42" presses 24/7.
Primary designer for new packaging or redesigns of existing products.
Coordinated In-house Marketing of 3 companies with print and multimedia projects.
Produced & executed dual tradeshow tours (2 separate set-ups at each show) in Atlanta, Chicago and Las
Vegas that included 2 full 3D multimedia presentations on a custom 42" gas plasma monitor, 3 different sets of
booth displays (printed in-house) and 2 supporting Flash 5 websites. Atlanta's SNA Show Display received the
top award for allied products. Websites can be visited at www.ninaplastics.com, www.flexpackusa.com.
Purchasing agent for all computer related acquisitions and network administrator for Nina Plastics.
Coordinated up to 100 simultaneous packaging designs.
Created and maintained an Access database for Graphics project tracking.
All customer collaboration or inquiries involving printed product were directed to me.
Supervised in-house oversized (42") polymer plate production department.
Designed, fabricated and installed custom retail merchandise display for B&H Photo Ninth Ave. Store.
Maintained cross platform PC/Mac network. 3 Mac / 4 PC.
Creative Director ● United Studios ● $35k.+ ● 1999-2000
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Illustrated & presented 3 dimensional exotic illuminated custom signs for the theme entertainment industry as
well as the greater Orlando area. All illustrations were designed to be "production ready", (i.e., to scale,
accurately adhering to aluminum / neon production standards and techniques).
Personally conducted presentations for numerous Walt Disney World project managers. Detailed analysis of
design methods, fabrication techniques, installation issues and budget impact were communicated verbally &
visually throughout each project adhering to WDW's strict standards of excellence.
Reviewed & worked with numerous architectural blue prints to accurately create design proposals.
Supervised 2 designers / presentation artist and 1 technical designer. Responsible for overseeing design
integrity during fabrication, assembly and installation. Converted illustrations to provide cut ready production
artwork to CNC Routers, Plotters, Large Format Digital Printers.
Art Director ● Graphic Markings ● $15 hr. ● 1998-1999
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Managed a prepress and vinyl production art department in a high volume screen printing facility.
Produced spot color separation, 4 color process, film based art, digital prints and vinyl graphics.
Maintained cross platform PC/Mac workstations.
Directly coordinated customer relations between art department and sales.
Graphics Manager ● OzWorks Design ● $30k ● 1996-1998
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Prepared all Project proposals for each client. Proposals calculated labor & materials cost projections, basic
design guidelines, production time table, personnel scheduling and company profit margin to derive pricing.
Coordinated & assisted in the construction of all scenery, including traveling hard sets for Southern Living
Cooking Lite, backdrops & signs for Birmingham Festival of the Arts stages, City Stages, and décor for
numerous trade shows.
Produced large format prints and vinyl signs for events.
Coordinated and implemented marketing strategies that produced 50% increase in annual sales.
Performed corporate presentations using numerous graphic mediums including 3D CAD.
Developed graphic concepts for theme venues, corporate events and interior decor.
Created graphics, props and signs on sets for commercial video productions.
Prepared animated web page images.
Fabricated specialty signs and graphics from construction drawings for museum exhibit.
Painted 20x30 foot backdrops and murals.
Carved 3 dimensional foam sculptures for decor, signage and scenery.
Designed marketing brochures, logos and business cards that enhanced corporate identity and market
presence.
As Treasurer: Tracked acquisitions, expenditures, Projected job cost, Project Quotes, filed taxes and did payroll
weekly.
Graphics Manager ● Birmingham Budweiser ● $30k ● 1990-1995
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Managed 3 Departments: Sign Shop (2 employees), POS (1 employee) & Marketing, (various contractors - Bud
Girls and myself).
Purchased annual inventory of neon, metal signs, stand-ups and other promotional items from Anheuser Busch.
Budgets ranged from 10k to 40k, depending on market performance.
Surveyed Off-Premise accounts and collected sales data for Shelf Reset analysis.
Constructed layout and design for distributor beer sets with 3D marketing program, Shelfset 3000 based on
market analysis data. Supervised approved resets.
Designed and produced unique theme sales promotions, charts, graphs, awards and on-premise custom
graphics.
Designed and produced custom graphics on POS for the Jefferson County market for 3 years.
Regularly hosted entertainment venues and events for VIP guest at Birmingham Race Course, Birmingham
Bulls Hockey Arena at BJCC, University of Alabama Football tailgate parties, Budweiser Airship, Bruno's
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Memorial Classic Senior PGA Golf Tournament at Greystone, Budweiser Clydesdales Team appearances,
Alabama State Fair, numerous concerts and specialty / holiday promotional events.
Installed and serviced Scotch Print vehicle graphics for fleet of 6 mini vans, 15 beverage trucks and 2 tractor
trailers.
first digital sign making department by presenting detailed research analysis and cost justifications to Senior
Implemented Birmingham Budweiser's Management & Owners - Dobbs Bros. Management. Developed the
department into a separate profit generating entity.
Self Employed Portrait Artist ● I sold my first painting in Jr. High for $10. Did commission work for the
rest of my life until I got married and started a family.
Career Bartender Service Industry Pro ● Original Ruby Tuesdays, Outback, Chili’s, Grady’s, TGI
Friday’s, a couple of Chinese restaurants, one Thai restaurant and a few places you probably never heard of
;) 68k
REFERENCES:
Robert MacAdam
Account Representative
Midland Information Systems, Inc.
Toll Free: (888) 682-5335 Ext. 3114
Direct: (407) 571-3114
Fax: (407) 571-3115
IM & Skype: robatmid
Troy Olsen, VP Rox Volleyball
Rox Volleyball / 1st Place Volleyball ........................................................................ 904-436-6438
Kathleen Peters, Senior Account Executive
.Com Marketing Internet Ad Agency ....................................................................... 407-740-5751
Anthony Agresta, Director E-Marketing
Winn-Dixie Grocery Stores ...................................................................................... 904-783-5000
Jim Balistreri, Owner / Broker
Balistreri Realty ....................................................................................................... 866-902-1010
Satish Sharma, President
Nina Plastics ............................................................................................................ 407-831-3484
Julie McAfee, President
United Studios ......................................................................................................... 205-326-6540
Cheryl Ray, Production Manager
Graphic Markings ................................................................................................... 205-945-6822
Keith Nelson, Director of Operations
Birmingham Budweiser ............................................................................................ 205-956-8671
Nicole Crewes, President
OzWorks Design ...................................................................................................... 407-851-6620
EDUCATION:
University of Tennessee - BA Advertising & Illustration ................................... 1986-1989
East Tennessee State University, Johnson City TN ......................................... 1985-1986
Karns High, Knoxville TN .................................................................................. 1983-1984
Canandaigua Sr. Academy, Canandaigua NY ................................................. 1980-1983
COMPUTER LITERACY:
PROFICIENT WITH:
 3D Studio Max 6
 PhotoPaint / PhotoShop CS5
 Dreamweaver CS5
 Flash CS5
 Fireworks CS5
 CorelDraw 15
 Powerpoint 2010
 ShelfSet 3000
 Swift 3D
 MS Access 2010
 Excel 2010
 MS Word 2010
 Small Network Admin.
 Casmate Pro 6.3
 Opencart 1.5
 Wordpress
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Joomla
Flexi-Sign 5.6
QuickBooks Pro
MS Exchange Server 2000
Windows 2000 Adv Server
Windows 2003 Server
PHP
MySQL
CSS formatting & design
IIS 6.0
Apache 3.0
XML
XHTML
FAMILIAR WITH:
 Freehand 10
 Adobe Illustrator
 Quark 4.0
 PageMaker 6
 Peachtree Accounting
 Mac OS 8&9
 Maya 4.0
 ASP
 Adobe Premiere Pro
 Adobe After Effects
Technical Consultant for PC or Mac based design workstations. Purchased, installed, upgraded, administered and
serviced complete computer graphics, vinyl cutting sign systems for Birmingham Budweiser, Alizarin Design, OzWorks
Design and Graphic Markings.
Krisada Eaton
407-375-9915
Text or Email first…I only
answer scheduled calls.
[email protected]