Download Increase your Reach: Use the Tools you Have to Help More People

Increase your Reach: Use the Tools
you Have to Help More People
May 13th, 2016
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Marketing and Outreach Defined
• Marketing:
• Outreach:
Marketing is the activity, set
the extent or length of
of institutions, and
reaching out; an
processes for creating,
organization's
communicating, delivering,
involvement with or
and exchanging offerings
activity in the
that have value for
community, especially
customers, clients, partners,
in the context of social
and society at large.
welfare.
(Defined by the American Marketing Association)
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What are the benefits?
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Reach new clients
Become more visible in community
Spread awareness of social issues
Potentially generate more support
Gain new donors
Establish new partnerships
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How our partners did it!
(Panel discussion)
• Lydia Martinez-Vega
– Program Manager,
Indian Health Center of Santa Clara Valley
• Edita Cruz
– Executive Director,
Martha’s Kitchen
• Dontae Flemming
– Program Director,
Church of Christ
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Group Discussion
Has your agency done any marketing or
outreach to your local community? How?
What worked? What didn’t work?
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Different forms of marketing/
ways to outreach
• Flyers
• Direct mailers/
postcards
• Open house event
• Radio
advertisement
• Website
• Social media
• Community events
• Blog
• Starbucks
community board
• Host fundraiser
partnered with local
business
• SV Gives
• Craigslist Ads
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Things to consider
• Understand your audience
• Use compassion and sensitivity
• Provide contact information and respond
to inquiries
• Use multiple forms of marketing
• Cost and ROI
• Stand out! Be creative!
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Group Discussion
What else should additionally be
considered when
marketing/outreaching to potential new
clients or supporters?
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Group Discussion
What potential obstacles do you
foresee when it comes to outreach and
marketing?
How can you overcome those
obstacles?
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Do you utilize your food bank network?
Do you work with other partner
agencies?
Join our
SHFB Partner Agency Network
group on Facebook!
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