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3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+ Venues 500 Volunteers 2548 Medals Awarded 86.5% Competitors From Outside San Diego 8,300 Room Nights $3.8M Direct Economic Impact $5.7M Indirect Economic Impact $143K Taxes for City of San Diego Events’ Economic Impact Supports 60 Full-time Jobs, as reported/surveyed by National University 77 Ambassadors 41 Public Safety Agencies 13 States 6,000 Marketing Pieces Ambassadors are current athletes who are active duty or retired public safety personnel helping us promote San Diego and The Championships Section A1.2 – Event Management and Group Sales Development $25,000 $10,000 Ambassador/Group Manager Tasked with specific outreach to large law enforcement and fire organizations around the country Marketing Materials Creation and printing of marketing materials. To include, postcards, event posters, and brochures Section A1.4 – Group Meeting Direct Marketing Event Registration Fees Cover fees to attend affinity conferences to promote San Diego $37,000 Marketing Materials/Bulk Mailing Costs Creation and printing of marketing materials. To include, postcards, event posters, and brochures $3,000 Meals Offset staff per diem costs to attend affinity conferences $5,000 Promotional Items Design and purchase promotional items to distribute at outreach events $5,000 Booth Rentals Booth fees at affinity events $5,000 Travel Offset staff travel costs for promotional opportunities $5,000 Section A1.2 – Event Management and Group Sales Development $25,000 $10,000 Outreach/Marketing Manager Tasked with specific outreach via email, social media, and community event attendance Advertising Purchase of online marketing opportunities like web banners and electronic ads $1,683,361 Projected Hotel Night Revenue $1,236,451 Historic Hotel Night Revenue $446,910 Projected Hotel Night Revenue Increase 12.9:1 Return on Investment