Download Pricing - kell marketing program

PRICING
Haylie and Jacob
WHAT IS PRICING AND HOW IS IT DETERMINED?
 A value that will purchase a finite
quantity, weight, or other measure of a
good or service.
 Price is determined by what (1) a buyer
is willing to pay, (2) a seller is willing to
accept, and (3) the competition is allowing
to be charged.
WHAT ARE SOME REAL WORLD EXAMPLES OF PRICING?
Price Bundling: Combining several
products or services into a single
comprehensive package for an all-inclusive
reduced price.
Ex: Wendy’s offers a hamburger, small fries,
and a small drink for only $4.
DEFINITION
Promoting a product to the public and making them aware and interested in buying it
Newspaper ads, commercials, coupons, and web Ads
DEFINITION
Distribution is the process of making a
product or service available for use or
consumption by a consumer or business
user, using direct means, or using indirect
means with intermediaries. The other three
parts of the marketing mix are product,
pricing, and promotion.
EXAMPLE
A car is manufactured in
Japan and needs to cross
over to America. The car is
put on a boat, shipped to
America, loaded into a
trailer, brought to the
company, and then sold to
the customer.
FINANCIAL ANALYSIS
Definition-process of evaluating businesses, projects, budgets and other financerelated entities to determine their suitability for investment
MARKETING INFORMATION MANAGEMENT
Definition-The practice of monitoring the marketplace, organizing and
analyzing the results of data collection,
and developingstrategies for future marketing activities.
EXAMPLE
Customer-facing business processes commonly found in e-commerce
across different channels or “omnichannels”
DEFINITION
selling process makes up part of the overall marketing process. The selling process
involves creating a relationship with customers, identifying the customer's needs and
wants, providing possible solutions that meet their needs and wants and closing the
sale
Selling also makes up how we decide to buy and consume a product
P.S.M
Jamontae, Lauryn, Tyra, Zack
ABOUT P.S.M
Definition: The process of creating and changing the information about a company's
catalog of offerings.
Read more: http://www.businessdictionary.com/definition/product-servicemanagement.html#ixzz41a61jUz3
REAL LIFE EXAMPLE
For example, many business websites have a product service management specialist
who maintains their online catalog according to the current list of products and
services that the company provides to customers.